Marketing: 11 awesome ways to attract more orders

11 awesome ways to attract more orders

Written by Hans Peter Oswald

1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read repparttar

free ebooks and may see your product ad. 2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products. 3. Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections. 4. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract repparttar 120079

people who hate ads to subscribe. 5. Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales. 6. Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets,

What is Pay-Per-Click?

Written by F. Terrence Markle

Pay-Per-Click

Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) to repparttar advertiser’s web page. PPC requires repparttar 120078 advertiser to bid on key words or key word phrases chosen by repparttar 120079 advertiser. There are many PPC advertising services available to choose from. Google AdWords and Overture are probably repparttar 120080 two most popular in use today.

The PPC search engine allows you to buy a top position in repparttar 120081 search engine results for repparttar 120082 particular keyword or phrase you choose. The PPC search engines can deliver targeted and qualified visitors to your web page at an economical advertising cost if you manage repparttar 120083 program carefully with a clear objective. PPC provides repparttar 120084 advertiser with assurance that their ad is being delivered to repparttar 120085 targeted audience.

PPC advertising uses a bidding process where repparttar 120086 highest bidder or highest activity value, depending on repparttar 120087 search engine, for a particular keyword or phrase will receive repparttar 120088 top placement on repparttar 120089 search engine results page. The PPC search engine will place your ad text in a special location on repparttar 120090 results page when a user searches on your PPC keyword or phrase search term.

As an example, Google AdWords appear on repparttar 120091 right side of repparttar 120092 search results page while repparttar 120093 organic (i.e., natural) search results appear on repparttar 120094 left side of repparttar 120095 page. In repparttar 120096 case of Yahoo! Search, repparttar 120097 sponsored ads appear on both repparttar 120098 left and right side of repparttar 120099 search results page. The top 2-3 sponsored ads appear in repparttar 120100 top positions on repparttar 120101 left side above repparttar 120102 natural search results and repparttar 120103 next 3 sponsored ads appear at repparttar 120104 bottom of repparttar 120105 left side and on repparttar 120106 right side of repparttar 120107 search results page along with other sponsored ads.

PPC advertising is a good way to obtain web page visitors when you don’t have a top ranking web page to get you repparttar 120108 necessary natural search engine placement. Statistics show that over 80% of search engine users prefer repparttar 120109 natural search results as opposed to sponsored ads. Nevertheless, repparttar 120110 search engines deliver a huge amount of visitor traffic to repparttar 120111 sponsored advertisers especially in repparttar 120112 competitive keyword markets.

The typical PPC advertising campaign is based on repparttar 120113 bid per click. For example, you bid $0.10 for a particular keyword or phrase that is accepted by repparttar 120114 search engine. Whenever a search engine user clicks on your sponsored ad then you are charged $0.10 by repparttar 120115 search engine. This amount is deducted from your account funds. Your placement in repparttar 120116 search engine results page depends on repparttar 120117 search engine. For Google, repparttar 120118 placement is determined by your bid price and repparttar 120119 ad’s click-through activity. For Yahoo, repparttar 120120 placement is determined by your bid relative to other bids.

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