Dear Friend,Ideally, you should drive your marketing like a wise stuntman and not a reckless driver. Prior to executing any daring stunt, a stuntman always studies and evaluates all
different parameters involved and all possible scenarios with their associated level of risk.
Depending on whether probabilities of success appear to be high or low, stunt will be marked as feasible or not feasible -- nobody wants to risk loosing their life stupidly.
Once stunt has been retained as feasible, execution will be rehearsed many times. First on paper, then mentally. Over and over, stuntman will go through whole event and When he feels ready, he will execute stunt in front of an audience of astonished people. What appears to be very daring or was even known as impossible to do, has been executed perfectly.
On Thursday May 20, 1999 Robbie Knievel completed such a stunt: a 231 ft leap over a section of Grand Canyon. It was certainly one of most daring stunt. All parameters must have been studied and evaluated with highest precision: location, speed, angle, wind, etc... Success was no coincidence.
Let's not forget such a daring stunt is result of several weeks, if not months of careful evaluations, precise simulations, and a meticulous preparation based on wise decisions -- somebody's life is on line after all. What a good example of successful risk-management that is!
It is pretty much same if you want to run successful marketing campaigns: you need to plan thoroughly, to evaluate carefully. Weeks or months of preparation are likely to be needed in order to be successful.
How is your driving, marketingwise? Do you step on gas pedal as soon as you get in your marketing vehicle without planning thoroughly? How well do you know your vehicle and all different options? How well do you know terrain? How precisely have you studied all different parameters? How well do you know scope of your campaign? Do you have what it takes to run a successful marketing campaign?
