10 formulas for winning products every time! Written by Pam Renovato
Every one marketing on Internet needs their own product that will earn them 100% of profits. While you can easily buy rights to different types of products that will allow you full ownership- it is more cost effective and more rewarding to create your own.
This is not difficult to do. The only real requirements for your product is that it serve a purpose and solve a problem. I am sure you have heard advice "Just write what you know". That is good advice but may still leave you wondering where to begin. Here are a few quick formulas that will lead you in right direction.
1. The Tips booklet. Everyone wants to learn to do something quicker, more efficiently, or in a way that will help them avoid all of mistakes created before them. Include 25 tips on a popular subject that will help them do just that. For instance: "25 Tips to _________"
2. The Spinoffs. If you have already created a product or have read a product that you thought left something out. Create a spin off. For instance: Suppose you have purchased an ebook titled "Marketing your product with Search Engines" There are many other ways market yourself. Your product might become "Marketing your product with ezines" or "Marketing your product with free ebooks".
3. The Q and A. For every subject out there is someone that needs to learn it. Compile 25 most frequently asked questions and answers to them. For instance: "Answers to 25 most asked questions on web design".
4. The Interview. This is always a winner. Everyone wants to learn secrets from someone who has already accomplished something that they wish to accomplish. Create a list of 10-20 questions regarding a certain topic. Then approach 5-10 people who are already successful in that arena. Publish their answers.
5. Creating Bundles. This is relatively easy. Suppose you have written a HTML authoring tutorial. Create a Java script authoring tutorial, package two together and you now have a web authoring tutorial.
6. Bookmarks. We all have a great deal of bookmarks that we have collected. I have bookmarks ranging from automotive repair to recipes for pork chops. But many of my bookmarks consist of same topic. Compile and organize your bookmarks in a way that makes sense -add your thoughts, experiences, and opinions on bookmark provided and you have a winning product!
Making Money From What You KnowWritten by Paulette Ensign
Everyone has something they want world to know about. An informational tips booklet is just one of many ways to circulate that information. From there, that content can be recycled over and over and over again into other saleable formats, all without ever writing another new word of copy. In early 1990's when US economy was in dismal shape, so was economy of Organizing Solutions, Inc., a speaking and consulting company. On a 'zero budget' (translation: flat broke!), a tips booklet called, '110 Ideas for Organizing Your Business Life' was produced. Little did anyone know that was beginning of a journey of selling over 500,000 copies in two languages without spending a penny on advertising to do it. It actually spurred an entire new business in process.
The booklet contents came from things that were said to clients or to audiences over a period of eight years, all about getting organized. It was information people wanted to know, and information that was absorbed well in small amounts.
To accomplish these sales results, a variety of marketing methods was used. The first was sending a copy of booklet to national publications, inviting them to excerpt from booklet, and adding a tag line at bottom inviting reader to send a small amount of money for their own complete copy. Approximately 15,000 single copies were sold that way. Next, major corporations were contacted to sell them large quantities of booklet, usually for their own promotional purposes, at large quantity pricing discounts. About 50,000 copies were sold this way.
Then things started really expanding. Non-exclusive rights to reprint several hundred thousand copies were sold to a mail order catalog company. At same time, a connection was made online with a marketing company in Italy, who licensed contents to create an Italian version of booklet. Over 100,000 copies of Italian version were sold to a magazine who bundled it with one issue of their own publication as a gift to their subscribers. The booklet contents have also been licensed into several other languages and other physical formats.
At one point, a well known American public seminar company expressed interest in producing an audio program based on booklet. The audio set has sold about 20,000 copies unto itself. That audio program also triggered a 20-minute interview on in-flight audio programming of a major airline for two months, world-wide. Two companies who each produce laminated guides also licensed non-exclusive rights to contents. They then produced product and pay royalties for all units they sell.