This is not difficult to do. The only real requirements for your product is that it serve a purpose and solve a problem. I am sure you have heard advice "Just write what you know". That is good advice but may still leave you wondering where to begin. Here are a few quick formulas that will lead you in right direction.

1. The Tips booklet. Everyone wants to learn to do something quicker, more efficiently, or in a way that will help them avoid all of mistakes created before them. Include 25 tips on a popular subject that will help them do just that. For instance: "25 Tips to _________"

2. The Spinoffs. If you have already created a product or have read a product that you thought left something out. Create a spin off. For instance: Suppose you have purchased an ebook titled "Marketing your product with Search Engines" There are many other ways market yourself. Your product might become "Marketing your product with ezines" or "Marketing your product with free ebooks".

3. The Q and A. For every subject out there is someone that needs to learn it. Compile 25 most frequently asked questions and answers to them. For instance: "Answers to 25 most asked questions on web design".

4. The Interview. This is always a winner. Everyone wants to learn secrets from someone who has already accomplished something that they wish to accomplish. Create a list of 10-20 questions regarding a certain topic. Then approach 5-10 people who are already successful in that arena. Publish their answers.

5. Creating Bundles. This is relatively easy. Suppose you have written a HTML authoring tutorial. Create a Java script authoring tutorial, package two together and you now have a web authoring tutorial.

The booklet contents came from things that were said to clients or to audiences over a period of eight years, all about getting organized. It was information people wanted to know, and information that was absorbed well in small amounts.

To accomplish these sales results, a variety of marketing methods was used. The first was sending a copy of booklet to national publications, inviting them to excerpt from booklet, and adding a tag line at bottom inviting reader to send a small amount of money for their own complete copy. Approximately 15,000 single copies were sold that way. Next, major corporations were contacted to sell them large quantities of booklet, usually for their own promotional purposes, at large quantity pricing discounts. About 50,000 copies were sold this way.

Then things started really expanding. Non-exclusive rights to reprint several hundred thousand copies were sold to a mail order catalog company. At same time, a connection was made online with a marketing company in Italy, who licensed contents to create an Italian version of booklet. Over 100,000 copies of Italian version were sold to a magazine who bundled it with one issue of their own publication as a gift to their subscribers. The booklet contents have also been licensed into several other languages and other physical formats.