Many people often ask how they know if an opportunity is legitimate. There are so many different scams out there that it is hard to determine legitimacy. I believe it is absolutely necessary to check out any opportunity very thoroughly before getting involved. This is especially true if they ask for money up front! There are a lot of great legitimate opportunities out there....you just need to find them.

Here are some factors I recommend looking for in an opportunity before you invest your time and/or money:

1) Ongoing support to help you succeed.

2) Successfully been in business for a number of years. (The more merrier)

3) Reasonable income expectations with no limit on amounts you can earn. (should not claim you will get rich fast but it should be possible to make a great income with effort and time)

4) Free to Join, No Hidden Fees. (Don't have to pay anything unless you request it and it will help your business)

----------------------------------------------- 3 Characteristics Of "The Right Business" Model -----------------------------------------------

=> The business must service a large market.

Niche markets are also very profitable but require specialist products and customer service. Target niche markets when you are more confident in your business abilities.

=> The business must adapt and change with market. Be aware faddish businesses can be very difficult to operate because of rapid rate at which market perceptions change.

=> Initial start-up capital requirements must be minimal

Many new business owners work to tight budgets and have limited resources to start-up. Ideal business models should therefore have low start-up costs.

------------------------------------------ What Business Fits These Characteristics ? ------------------------------------------

A (home based), direct response marketing business, dealing in Information has all these characteristics and offers unparalleled flexibility for serious Wealth Creator.

Direct response marketing is all about targeting of a specific market by use of mail shots.

Mail shots can be sent by post as happens in mail order or by e-mail as happens in online Internet world.

Let's get specific and see how direct response marketing fulfils characteristics of "The Right Business"

------------ Large Market ------------

Direct Response is a multi billion dollar industry and growing. The US leads world in direct response marketing, principally due to geographical spread of country, and almost universal acceptance of direct response marketing as a valid means of buying and selling products.

The UK is a very sophisticated direct marketers environment, where many US trends manifest themselves as a result of close cultural, economic and political ties between two countries.

5 Reasons Why The Business Should Deal With Information. --------------------------------------------------------

=> People like Information. They seek it everywhere. On TV, on radio, at cinema, in newspapers, in books and reports and increasingly on Internet.

=> The need for Information seems insatiable - more a person knows about a particular subject, more they want to know. It is also true that less someone knows about something which is of some interest to them more they will seek out information to expand their knowledge.