2. Involve your subscribers in your ezine by asking them to send in their profiles, tips and advice, or by asking them to send in their articles for publication in your ezine.

3. Include testimonials or endorsements for your business within your ezine.

Ask for feedback within your ezine and on your site to gather more of these for your products or services.

4. Periodically run surveys or polls that give you direction on where to take your ezine.

Keep your polls or surveys short and to point. Only ask questions you need to know at time.

Also provide a bonus or freebie for taking your polls or surveys to increase number of your readers that participate in them.

5. Write articles. Your articles will give you an effective way to share your tips and expertise with your subscribers.

Your articles can also be used as a powerful promotional tool that boosts your subscriptions.

6. Run an "Ask The Editor" section.

NRHA corporate sponsor, Cowboy Central, is recognizing NRHA exhibitors who participate during 2004 show season by offering chances for prizes just for showing in affiliate ancillary classes.

Each time an NRHA member shows in an ancillary class at an affiliate show, exhibitor’s name is automatically entered into a drawing. At end of qualifying period, three names will be drawn from each of seven regions. The first name drawn will win a custom-made Cowboy Central Saddle valued at more than $3,500. The second and third names drawn will receive tack packages valued at more than $500 and $300, respectively.

"We are proud and excited that Cowboy Central takes their commitment to our membership and organization to level that they recognize not only our champions, but also NRHA exhibitors across board," commented Dan Wall, NRHA Executive Director.