10 Website Essentials to Increase Your Sales

Written by Shelley Lowery

If you are a serious Internet Entrepreneur, your top priority must be your website. Your website is a direct reflection of you and your business. Creating a professional website designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your website to sell.

1) You must have a professional looking website. Your website isrepparttar most important sales tool you have. Your visitor's first impression will almost instantly determine whether or not you're going to make a sale. A professional website should be pleasing torepparttar 127413 eyes, well organized, easy to navigate and load quickly.

2) You must specifically design your website to rank high in repparttar 127414 Search Engines. This involves much more than just including META tags. Your KEYWORDS, TITLE, IMAGE ALT tags, Text and overall design, all play an important roll in determining how your website will rank. You can learn more by readingrepparttar 127415 Optimization tutorial at Web Source. http://www.web-source.net/webpage_optimizing.htm

3) You must use effective sales copy. Your words arerepparttar 127416 entire foundation of your business. Most business failures are repparttar 127417 result of ineffective copy. Whether it is your website, sales letters or advertisements, your words play a major role in determining your success. When writing your website copy, userepparttar 127418 following formula:

A -Attention - Use a powerful headline that demands attention I -Interest - Intrigue interest and create curiosity D -Detail - Provide details about your product or service A -Action - Call for action

4) Drive traffic to your site. In order to create a steady stream of traffic to your website, give your visitors a reason to visit and continue to visit inrepparttar 127419 future. You must provide your visitors with fresh content on a continual basis. Content comes in various forms, such as news, articles, tips, horoscopes, weather, etc. and is freely available onrepparttar 127420 Internet. Your content should blend in well withrepparttar 127421 focus of your website and be updated on a regular basis.

The following websites provide free articles for publication:

http://www.web-source.net/articles/ http://www.mega-success.com/ http://www.marketing-seek.com/ http://www.ideamarketers.com/ http://www.infobot.net/

Syndication services provide free content from a wide variety of sources. You simply place a small line of code withinrepparttar 127422 HTML of your web page and each ofrepparttar 127423 following services provide fresh content for you. The great thing about syndication services is that once you've placedrepparttar 127424 code, you don't have to worry about updatingrepparttar 127425 content, as it is automatically updated.

Make An Offer Your Customers Can't Refuse

Written by Ron Sathoff and Kevin Nunley

Are your sales coming up a little short these day? Retail sales, Internet commerce, and business-to-business suppliers are all having problems matching their stellar performances of previous years.

When economic times get tight, just about every business' sales slump.

Get a quick and lasting boost in sales by making your customers an offer they can't refuse. Customers will buy IF you give them a really good reason to. Of course,repparttar tighter their budgets,repparttar 127412 betterrepparttar 127413 reason has to be.

Use Psychology

First, try to understand your customer's thoughts and desires. Most people have goals they are striving to reach. They may be trying to cut costs, spend less time on tasks, be more attractive, or simply find more excitement in life.

When your customer falls short of her goal--as almost all of us do from time to time--she may look for a purchase to move her further toward where she wants to be.

As an example, Sandra is frustrated withrepparttar 127414 growing complexity of her business. Last week she bounced a check and forgot to invoice a customer. The simple bookkeeping system she created when she startedrepparttar 127415 business isn't able to keep up now that her business has grown.

On a trip to her neighborhood office supply store, Sandra sees an affordable accounting program. It promises to make quick work of allrepparttar 127416 things that are frustrating her. As Sandra picks uprepparttar 127417 box and heads torepparttar 127418 checkout, she already FEELS like her life is more organized.

Psychologists call this important principle "reaction formation." It is a powerful motivation that influences a great deal of what we buy.

Think aboutrepparttar 127419 goals your customers probably have. How can your product, service, or idea help them feel like they are getting closer to their goal? While you are helping your client reach his objective, it isrepparttar 127420 fact that he FEELS like he is getting there that is so important.

Create a High-Value Bundle

If one product or service can solve a problem, imagine how well three, four, or five products could work. When you bundle together several related products or services, customers respond.

Look for items that work together to cover every angle of a problem onrepparttar 127421 job, at home, or inrepparttar 127422 customer's personal life.

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