1) You must have a professional looking website. Your website is most important sales tool you have. Your visitor's first impression will almost instantly determine whether or not you're going to make a sale. A professional website should be pleasing to eyes, well organized, easy to navigate and load quickly.

2) You must specifically design your website to rank high in Search Engines. This involves much more than just including META tags. Your KEYWORDS, TITLE, IMAGE ALT tags, Text and overall design, all play an important roll in determining how your website will rank. You can learn more by reading Optimization tutorial at Web Source. http://www.web-source.net/webpage_optimizing.htm

3) You must use effective sales copy. Your words are entire foundation of your business. Most business failures are result of ineffective copy. Whether it is your website, sales letters or advertisements, your words play a major role in determining your success. When writing your website copy, use following formula:

A -Attention - Use a powerful headline that demands attention I -Interest - Intrigue interest and create curiosity D -Detail - Provide details about your product or service A -Action - Call for action

4) Drive traffic to your site. In order to create a steady stream of traffic to your website, give your visitors a reason to visit and continue to visit in future. You must provide your visitors with fresh content on a continual basis. Content comes in various forms, such as news, articles, tips, horoscopes, weather, etc. and is freely available on Internet. Your content should blend in well with focus of your website and be updated on a regular basis.

The following websites provide free articles for publication:

http://www.web-source.net/articles/ http://www.mega-success.com/ http://www.marketing-seek.com/ http://www.ideamarketers.com/ http://www.infobot.net/

When economic times get tight, just about every business' sales slump.

Get a quick and lasting boost in sales by making your customers an offer they can't refuse. Customers will buy IF you give them a really good reason to. Of course, tighter their budgets, better reason has to be.

Use Psychology

First, try to understand your customer's thoughts and desires. Most people have goals they are striving to reach. They may be trying to cut costs, spend less time on tasks, be more attractive, or simply find more excitement in life.

When your customer falls short of her goal--as almost all of us do from time to time--she may look for a purchase to move her further toward where she wants to be.

As an example, Sandra is frustrated with growing complexity of her business. Last week she bounced a check and forgot to invoice a customer. The simple bookkeeping system she created when she started business isn't able to keep up now that her business has grown.

On a trip to her neighborhood office supply store, Sandra sees an affordable accounting program. It promises to make quick work of all things that are frustrating her. As Sandra picks up box and heads to checkout, she already FEELS like her life is more organized.

Psychologists call this important principle "reaction formation." It is a powerful motivation that influences a great deal of what we buy.

Think about goals your customers probably have. How can your product, service, or idea help them feel like they are getting closer to their goal? While you are helping your client reach his objective, it is fact that he FEELS like he is getting there that is so important.

Create a High-Value Bundle

If one product or service can solve a problem, imagine how well three, four, or five products could work. When you bundle together several related products or services, customers respond.