10 Ways to Get the Media to Love You

Written by Margie Fisher

10 Ways to Getrepparttar Media to Love You Copyright © 2003 by Margie Fisher

So you’ve put yourself “out there” with a public relations campaign. Your dealings withrepparttar 124447 media now become critical. Those relationships withrepparttar 124448 media can make or break your public relations efforts. Here’s how to getrepparttar 124449 media to love you:

1. Whenrepparttar 124450 media calls, stop what you are doing and give them your full attention. That’s right. Maybe you’re having lunch. Or in a meeting. Guess what? The media waits for no one. I advise my clients to tell assistants to interrupt them at any time ifrepparttar 124451 media calls.

2. Treatrepparttar 124452 media like gold. Answer their questions in a forthcoming manner, in a respectful, pleasant tone. Do not disparage others and be careful about making negative comments. Do not lie or provide exaggerated claims. Just like you, media people appreciate those who takerepparttar 124453 “high road”.

3. Be realistic about coverage. A reporter can interview you for an hour and you might only have one line inrepparttar 124454 media. Or none. Depending on howrepparttar 124455 story goes or space available orrepparttar 124456 editor’s whim, any ofrepparttar 124457 above can happen. The reporters owe you nothing for your time. Take this in stride and be pleasant and understanding in future dealings with them.

4. Lose control. You have control over advertising; you have minimal control over PR. That’srepparttar 124458 difference between paying for something and not paying for it. A media piece may not containrepparttar 124459 “story” that you would like covered. It may focus on an angle you don’t like. The reporter determines what angle to use, depending on his/her needs and information you provide. It also probably won’t be 100% accurate. If it is 90% accurate, you’re doing great.

5. Stop complaining. Sometimes, after a phone interview, you will be misquoted. Unless it is truly a libelous or slanderous comment, you should take it in stride. DO NOT decide to complain torepparttar 124460 reporter, or you will certainly not be getting any press, at least not favorable, in that media again.

6. Give several contact numbers, including day, night and weekend, torepparttar 124461 media (including mobile, vacation/out-of- town contact info). A member ofrepparttar 124462 press could be in a different time zone, or might want to call you before or after your business hours.

7. Be realistic about whenrepparttar 124463 media will cover you. Typically, daily newspapers, radio and TV have a one day to three month coverage window. Magazines have a 2-3 month to one year window. The lead times vary depending on editorial calendars, seasonal coverage and breaking news. In addition,repparttar 124464 media chooses when they want to run a story; you have little control over when they run it, unless it is tied in with a timely event, such as a holiday. While you would love to see yourself or your organization onrepparttar 124465 6 o’clock news orrepparttar 124466 front-page ofrepparttar 124467 business section,repparttar 124468 media may have other stories slotted for those options, or they may need to fill a space in another segment. Similarly, you might want your story to run immediately, butrepparttar 124469 media may hold it for months, if there is no urgency in running it.

Warming Up To Cold Calls

Written by Sue and Chuck DeFiore

Will you do just about anything, including sending out hundreds of letters, to avoid making cold calls to your potential customers/prospects? If so, you're not alone. Millions like you have started their own businesses, only to find thatrepparttar thought of making calls to potential customers/prospects leaves them paralyzed with anxiety. Believe me I was one of them. For those of you who know us and have read "Who Makes It Happen", remember what I used to go through before I would get onrepparttar 124446 telephone to cold call.

However, as an business owner/entrepreneur,repparttar 124447 telephone is one ofrepparttar 124448 single most important tools at your command. The key to getting over your hesitation is to stop thinking about your call as a sales pitch, and instead begin practicing "consultative selling." This means uncovering and filling needs in a friendly, supportive way. For those in lease purchase this is very conducive. We are helping buyers and sellers.

So for those of you in other types of businesses, before you ever pick uprepparttar 124449 telephone to contact a potential customer/prospect, ask yourself, "What does my potential customer/prospect need from me, and what does my company have to offer that will help this potential customer/prospect get what he wants?" Then set a goal for your call that will moverepparttar 124450 potential customer/prospect closer to a buying decision, such as gaining an appointment or preparing a price quote.

According to business owners/entrepreneurs in all types of businesses, one ofrepparttar 124451 biggest reasons they hesitate to prospect by telephone is they're unsure of what they should say atrepparttar 124452 outset. A short, three-part opener, including an introduction of yourself and your company and an opening benefit isrepparttar 124453 best way to start.

When introducing your company, be sure you can describe what you do in just a short phrase: "This is Susan DeFiore, of DeFiore Enterprises. We are lease purchase consultants." Now mentionrepparttar 124454 benefit: "We can move your home in 30 days or less withrepparttar 124455 lease purchase advantage." By stating your benefit clearly in your opener, you giverepparttar 124456 person a good reason to listen further.

Effective telephone contact is made up of two components: Asking good questions and listening carefully torepparttar 124457 answers. Ask questions to qualify prospects and overcome objections. Again, for those of us in lease purchasing, we use our telephone script to obtain allrepparttar 124458 information we need.

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