1. Include your picture. People like to connect with others visually. Color is great, yet black and white is fine too.

2. Hook your prospective buyers with headline in top line. For example, read about ______ as it really is! Give them a reason to read flyer. Show those benefits!

3. Testimonials that appear authentic are very important. For some, testimonials that include a two or three-line quote with initials, last name, and a state are not perceived as authentic. Make this area two-fold by adding a call to action along with authenticity. You can use, "visit my web site for additional testimonials and live links to contact these people."

4. The flyer needs a call to action. What do you want someone to do once they read flyer? Call? Visit web site? A common mistake is to omit benefit they get for taking that action or to place it somewhere else in flyer and not next to that request (call to action).

5. Add praise instead of testimonials. Praise does not necessarily talk about what flyer topic is discussing. It can be for something else you do.

LOS ANGELES, CA USA – While some musicians sing on radio commercials and some actors speak on them, very few people get to do both. But Scott G, who writes and records as THE G-MAN, did just that on new radio spots for Goodrich.

"It's great to be working with such a high-profile client as Goodrich," G-Man stated from his studio in Los Angeles. "Ninety percent of commercial aircraft in world have at least one product from Goodrich Aerostructures," G added, "so you know there's a lot riding on marketing message."

As owner of G-Man Music & Radical Radio, creators of award-winning radio commercials and music for both radio and TV spots, Scott G is very aware of needs of ad agencies and advertising clients.

WEB-SAVVY: In addition to his ad and marketing experience, he is very tuned into Web. Earlier this year, hundreds of Web sites and newspapers ran a story ("Peer-to-Peer to Launch a Career") of how The G-Man made history by giving his music away on Internet, encouraging P2P filesharing of his work, and even sending individual tracks to DJs and remixers so they could create new versions of his songs. This resulted in club play, airplay, an indie record deal, a publishing deal, and worldwide press attention.

Songs by The G-Man have been called "Moby meets Bowie" (by producer Pete Anderson), "Moby meets Devo" (by TV producer Paul Rich), and "The rhythm of machines with melodies of heart" (by music writer Janis Amy). Released by Delvian Records, The G-Man's albums are: GRIN GROOVE (2002), ELECTRO BOP (2003) and PLATINUM AGE OF THE REMIX (2004), and each has been hailed as a sonic masterpiece by reviewers.