10 Ways to Exceed Your Client's Expectations Every Time!

Written by John Alexander

The following tips are just a few ofrepparttar things I do as examples of setting my service apart fromrepparttar 127906 crowd. In general,repparttar 127907 weakest areas inrepparttar 127908 Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service.” Set your effort towards learning to deliver "excellence" in both customer service and communication, and you'll have distinct advantages over many other competitors. These tips are based onrepparttar 127909 tried and true method of "under promising and over delivering."

1. Manage expectations on initial Search Engine placement:

Do NOT tell your prospect that you will get their web site placing inrepparttar 127910 top 10 search results right away. Don't guarantee that you you'll get them thousands of visitors right away. I tell my prospects that I will do my best to position them withinrepparttar 127911 top 30 search results initially. As you know, in this business there are no absolute guarantees, but even if you can often position a client withinrepparttar 127912 top 10 search results on at least a few ofrepparttar 127913 Majors right away, think about what you say before you say it.

People are tired of hearing a lot hype. Many firms makerepparttar 127914 mistake of pedaling a lot of trumped up claims, even before they learn and understand a prospects business. With so many people out there, who will promiserepparttar 127915 world to get a sale, a little realism goes a long way to establishing your credibility. Setting a client's expectations low initially, only enhancesrepparttar 127916 effect of achieving a high-ranking result. Why not initially tell your client something that is EASY to believe.

I like to teachrepparttar 127917 client to expect top placement over a period of 3 to 6 months. It's much easier for them to believe and for each time you immediately place withinrepparttar 127918 top 10 quickly,repparttar 127919 client has another exciting surprise! Learn to under promise and really over deliver every time! Focus on educating your clients and teaching them truths that others only gloss over (or are not aware of themselves).

2. Blow away old misconceptions

While some web firms talk aboutrepparttar 127920 huge volume of "Hits" to their customers sites, I teach my prospects very early, that "hits" are irrelevant. Hits are notrepparttar 127921 best means of determining site activity. A hit is NOT a visitor. A hit can be any action fromrepparttar 127922 server. For example a page that displays 1 image, 10 buttons, 1 logo and plays music inrepparttar 127923 background, might generate up to 14 hits for every visitor torepparttar 127924 site. This is best explained by showingrepparttar 127925 client an activity report and pointing outrepparttar 127926 difference between hits (any action fromrepparttar 127927 server) and User Sessions (actual visitors). Eliminating any ofrepparttar 127928 common misconceptions about traffic right fromrepparttar 127929 start, will serve you well in a marketplace where others are selling nothing more than hype. Set yourself apart fromrepparttar 127930 rest. Instead of letting customers believe old ideas, educate them and help your customer to grasp how things work.

3. Teach your client aboutrepparttar 127931 time required for initial indexing:

I tell my client not to expect much site activity right away. I like to prepare them forrepparttar 127932 time it takes robots to visit their site forrepparttar 127933 first time. Once again, this a great opportunity to set your client's expectation a little lower. If we give them an expectation of waiting approximately 6 weeks after registration, before traffic commences, we know that some search engines will probably begin to visit in 3 to 5 weeks. Indeed a few may occasionally even visit within just 48 hours fromrepparttar 127934 time you register. However, creating an expectation of 6 to 8 weeks allows you to out-perform yourself every time. If you really must exaggerate...then under promise and over deliver.

Success Principle: Teach your client'srepparttar 127935 truth and learn to manage your client's expectations. If you deliver above average results and communicate well, you will have a client for a lifetime.

4. Tip on Mass Search Engine Registration:

Have you been telling your client about how you are going to register them with 250 search engines for free? This is an old out dated approach but you may be surprised at how many competitors will be sayingrepparttar 127936 very same thing (because literally anyone can buy auto submission software).

How "Secure" is YOUR Web Site?

Written by Robin Nobles

A few days ago, an incident happened to me that has promptedrepparttar writing of this article. I’m sure that if this is an issue for me and one of my Web sites, it’s an issue for many others.

With my personal Web site, I use a nationally known Internet Host provider to host it. They’ve hosted my site for years, and I can’t really complain about their services (except that you can rarely find a real “person” to talk to).

However, a few days ago, I wanted to give a good friend of mine, Dave Barry, access to FTP into my Web site to download a particular file. Rather than using an FTP program, he used IE (Internet Explorer) to FTP intorepparttar 127905 site. The strange thing is, before I even gave him my username and password, Dave was insiderepparttar 127906 server where my site is hosted!

Dave said thatrepparttar 127907 server, and any sites hosted on that server, were wide open for attack. He was able to seerepparttar 127908 System 32 Directory, passwords, etc. The good news for me is that Dave is a Certified Internet Webmaster Security Professional Instructor, so he knows exactly what he’s talking about (and I don’t).

He ran a report to showrepparttar 127909 vulnerability of my Web site. That report indicated that there were seven high risk vulnerabilities, four medium risk, and two low risk. It also said that it was imperative that I take immediate action in fixingrepparttar 127910 security issues ofrepparttar 127911 network.

Now isn’t this a comforting thought, especially since I’ve never questionedrepparttar 127912 security of my Web site? I use one ofrepparttar 127913 top Web hosting firms inrepparttar 127914 country. This problem should NOT have happened.

I contactedrepparttar 127915 hosting company, and they’re checking into it. At one point, they said, “A little further research on my part found that anonymous FTP is erroneously enabled on your website.” Then, in a later e-mail, they changed their mind, “I did misspeak last night when I said that anonymous access was enabled, as I could not upload any files at all, though I could view some directories and files, evidently some relatively innocuous system data files.”

Dave disagreed, and he promptly sent me two files to prove how vulnerable and insecurerepparttar 127916 system is. I sent them those files as well asrepparttar 127917 security report Dave ran, and they’re continuing to look into it. To date though, a week later, they still haven't gotten back with me on it.

In my case, though this is a very disturbing situation, it isn’trepparttar 127918 end ofrepparttar 127919 world. I don’t sell anything on my Web site – it’s there for informational purposes only.

But, for those of you who actually sell goods or services overrepparttar 127920 Internet, this could be a huge, and extremely distressing, problem. As Dave said, “I could crashrepparttar 127921 entire server in a matter of minutes.” But, he’s one ofrepparttar 127922 good guys wearing a white hat, not a hacker. He’s also responsible for 40+ Web sites through his company, all of which are extremely secure.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use