10 Ways To Start An Internet Salesletter

Written by Ray L. Edwards

The first sentence of an internet salesletter is like a hook. It must grabrepparttar reader's attention and lead them into readingrepparttar 108046 entire letter.

According to copywriter Joseph Sugarman,repparttar 108047 purpose ofrepparttar 108048 first sentence of a salesletter is to getrepparttar 108049 reader to readrepparttar 108050 next sentence. Andrepparttar 108051 second sentence? To getrepparttar 108052 reader to readrepparttar 108053 third sentence. This becomes even more crucial onrepparttar 108054 internet than in print, since attention spans are very short online.

There are certain types of letter openings that prove very effective in pullingrepparttar 108055 prospect intorepparttar 108056 rest ofrepparttar 108057 copy. We'll briefly look atrepparttar 108058 ten most effective ways.

1. Tell a Story

Stories have been used for ages to relate lessons. From bedtime stories torepparttar 108059 greatest philosophers, we all love a good story.

A story creates empathy withrepparttar 108060 reader and helps to draw him intorepparttar 108061 sales pitch. This works best ifrepparttar 108062 story identifies withrepparttar 108063 problem thatrepparttar 108064 prospect is now experiencing for which you've foundrepparttar 108065 solution. Some ofrepparttar 108066 most effective direct mail pieces used this technique.

2. Staterepparttar 108067 offer upfront

If your product or service is well known to your audience and doesn't need any special introduction, then you can just staterepparttar 108068 offer right away. This serves best if your offer is a very attractive one. In this caserepparttar 108069 real appeal is inrepparttar 108070 offer itself.

A common example is if you have a free offer or deep discount on products your target audience is already interested in. Your entire salesletter can then be based onrepparttar 108071 offer and not onrepparttar 108072 product features or benefits.

3. Use a startling quote or statistic

This type of opening is really intended to getrepparttar 108073 reader to sit up and pay attention. It should be 'newsy' and have some 'shock value'. It should raise a question inrepparttar 108074 prospect's mind and build some curiosity to readrepparttar 108075 rest ofrepparttar 108076 letter.

4. Make an announcement

This will work best if you have a new product that you are introducing torepparttar 108077 market. This should sound like a press release. In other words, there should be little 'hype' and more factual type statements emphasizing what's new about this product.

5. Ask a question

Questions are very effective in pullingrepparttar 108078 reader into your salesletter. This is especially true whenrepparttar 108079 answers torepparttar 108080 questions are very important torepparttar 108081 reader. These questions also forcerepparttar 108082 prospect to think and get involved with your copy. The questions remain unresolved until you answer them inrepparttar 108083 copy. Questions also makerepparttar 108084 letter sound conversational and more personal.

6. Write torepparttar 108085 reader as a colleague

If your target audience consists of a narrow special interest group then you can addressrepparttar 108086 reader as such. You may addressrepparttar 108087 reader as "Business Owner", or "Webmaster". Right away this qualifiesrepparttar 108088 prospect and saves them having to read further to know ifrepparttar 108089 letter is of interest to them. It also serves another purpose: to makerepparttar 108090 reader feel as part of a special group-a type of flattery.

Top 7 psychological triggers for unlimited sales

Written by Carl Cholette

Top 7 psychological triggers for unlimited sales

========================================================== Copyright 2004, All Rights Reserved ==========================================================

Did you know that there are specific psychological triggers you can use to influencerepparttar decisions of peoples and persuade them to buy what you are selling?

By knowing and using these psychological triggers you will have an edge on your competitions and make more sales inrepparttar 108045 process.

Here are 7 psychological triggers you can start using in your sales letter today!

Psychological trigger #1: BE SPECIFIC

It's important to be as specific as possible. Why! Because it make your information more believable and credible. For example: Don't say that you are in your late twenties, say that you are 28 years old or 29. Be specific! Don't be vague!

Psychological trigger #2: CURIOSITY

We are all curious! It's human nature! So, we need to used this trigger to attract more peoples to see or read what we have to offer them. For example: "What isrepparttar 108046 best way to attract loyal customers?" Are you not curious to find out whatrepparttar 108047 answer is!

Psychological trigger #3: REASON WHY

Show your prospects, subscribers or customers why they should listen to you. Why they should buy what you are offering them. Is it because of your "no questions ask garantee" or "your expertise of 20 years onrepparttar 108048 subject". Tell them, they want to know why!

Psychological trigger #4: SCARCITY

It's kind of funny. We are more driven byrepparttar 108049 thought of loosing something then byrepparttar 108050 thought of gaining something. That's why deadlines, limited opportunities, limited production numbers, etc. will work well. For example: " Buy before 12:00 am today and receive a free trip to Mexico...only 2 left...Hurry!

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