10 Ways To Lose A Sale!

Written by Larry Dotson

1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.

2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.

3. You don't remind people to come back and visit. People usually don't purchaserepparttar first time they visit. The more times they visit your site,repparttar 127299 greaterrepparttar 127300 chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.

5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related torepparttar 127301 theme of your web site.

Words Sell

Written by Bob Osgoodby

They say that a picture is worth a thousand words. While this may be true ifrepparttar picture is a schematic of a complicated gizmo you're trying to put together, it is hardlyrepparttar 127298 case when it comes to your ads.

An image should be used to get attention, and it should draw people in to readrepparttar 127299 words used inrepparttar 127300 ad. Words sell - not pictures. Each word used inrepparttar 127301 ad should leadrepparttar 127302 person torepparttar 127303 desired outcome. Inrepparttar 127304 case of a classified ad,repparttar 127305 desired outcome should be to have them request more information. Sales are seldom made fromrepparttar 127306 first ad someone sees describing your product, service or opportunity. If you can get someone to ask for more information, your ad has donerepparttar 127307 first part ofrepparttar 127308 job.

Anyone involved in Internet Sales without a web page is simply spinning their wheels. Many ofrepparttar 127309 web pages however are disaster areas. People get so creative in their design, they forget their primary purpose. Once you have gotten someone to this point, it is now time to closerepparttar 127310 sale, and this is where many people "missrepparttar 127311 boat".

Think about it - your ad had to have been effective as it got them to your web site. They are looking for additional information. Some people wantrepparttar 127312 presentation inrepparttar 127313 quickest possible fashion, while others are willing to spendrepparttar 127314 time researching your offer. To be effective you should try to accommodate both groups.

An effective presentation will provide a synopsis of what you want to cover. It should also have a "link" where a person can be sent for in depth information. This is definitely a case where more is better. But you should not use words simply to fill space - they should all be carefully crafted to bringrepparttar 127315 person to your order page.

Studies have shown that one large web page with internal links to additional information will rank better withrepparttar 127316 search engines. Think of these internal links as bookmarks within your page, which will quickly advance someone torepparttar 127317 desired spot.

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