2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.

3. You don't remind people to come back and visit. People usually don't purchase first time they visit. The more times they visit your site, greater chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.

5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

An image should be used to get attention, and it should draw people in to read words used in ad. Words sell - not pictures. Each word used in ad should lead person to desired outcome. In case of a classified ad, desired outcome should be to have them request more information. Sales are seldom made from first ad someone sees describing your product, service or opportunity. If you can get someone to ask for more information, your ad has done first part of job.

Anyone involved in Internet Sales without a web page is simply spinning their wheels. Many of web pages however are disaster areas. People get so creative in their design, they forget their primary purpose. Once you have gotten someone to this point, it is now time to close sale, and this is where many people "miss boat".

Think about it - your ad had to have been effective as it got them to your web site. They are looking for additional information. Some people want presentation in quickest possible fashion, while others are willing to spend time researching your offer. To be effective you should try to accommodate both groups.

An effective presentation will provide a synopsis of what you want to cover. It should also have a "link" where a person can be sent for in depth information. This is definitely a case where more is better. But you should not use words simply to fill space - they should all be carefully crafted to bring person to your order page.