Dear Mr. D
I have heard that to make it on Internet, a business must have a high ranking on search engines. I have submitted my site to several of top ones, but I never get a high ranking. In fact I don't even think I get ranked at all on most of them.
What can I do?
I know how frustrating it can be trying to get a decent ranking with any of major engines.
You submit your site, then wait weeks for search engine "gods" to render their decision. More likely than not, their decision is to either not list your site at all or to give it a ranking so low that a surfer needs deep diving equipment to find you. It's enough to sent you running for a giant size bottle of Prozac.
Your first reaction will probably be to throw your hands up and say heck with those search engines, who needs them?
Don't make this mistake. We all need our sites listed on search engines. More visitors can be gained through search engines than all other marketing venues put together. Nobody can ignore this vast source of potential customers.
So what can a poor beleaguered Webmaster do?
Most of us turn to search engine gurus at this point. We follow their advice on how to make our web sites search engine ready. We insert META tags into our site code. We struggle to add just right description and keywords so major engines will find us worthy of a high listing. When all i's have been dotted and all t's crossed, we submit again and wait.
Five or six weeks later we discover that once again, "big boys" have found our site lacking in some way or another. It's back to drawing board. We read somewhere - to get approved for a decent listing we need to build some "gateway pages." This only takes a few days to a few weeks to figure out and accomplish, but then, at last it's done and we submit once again.
And once again, five or six weeks later, we find that we still can't be found on any of major engines we have submitted and resubmitted to and we feel totally defeated. Now what?