2. Allow your visitors to feel good about themselves by giving them compliments. If they feel good, they will also feel good about downloading your ebook.

3. Tell your visitors emotional and logical reasons why they should download your free ebook. It can be goals they'll acomplish, positive feelings, etc.

4. Publish a list of respected or famous people that have downloaded your free ebook. Just remember to get their legal permission first.

5. Tell people what they're thinking and feeling as they read your ebook ad. Most people will start to actually do it, statements should back up ebook.

Offer a customized e-information product instead of writing a whole ebook and guessing what info people will buy. Just let them decide. You could charge people to e-mail you five to ten questions that they want answers to.

After they order, take them to a private web site where you would have a special e-mail address or form they could use to e-mail you questions. You would then e-mail them back answers to their questions. If you're an expert, it will be pretty easy to answer questions without any research.

You can also get away with charging a high price for customized information. You could charge a one time fee, per question or even a subscription fee. You would have to limit number of questions they could ask every month unless you have a big staff.

2) CHARGE FOR UPDATES