Every 7.7 seconds someone in United States turns 50.

The 50+ population controls more than $7 trillion in wealth and is responsible for 50% of all discretionary spending. It purchases 41% of all new cars, buys 80% of all luxury travel, and is 30% more likely to purchase products online than younger users.

Yet, internet marketers often miss this rich potential market.

Perhaps they don't think older people are on web. However, older adults are often more "wired" than we think. Many seniors are coaxed into going online by their children or grandchildren. But, once they have logged on, many become eager Internet users. Plus, internet use is high among those over 50 who work and have college degrees.

Indeed, this group is more likely than younger Americans to be online on a typical day. Wired seniors say it has helped them connect better to loved ones and makes it easier to get information.

So, how do you reach them? First, recognize that over 50 crowd are not all alike. They are more diverse than any other market segment, spanning those at peak of their careers, to active, independent seniors, to elderly in need of care.

Here are some clues to communicating with and ultimately selling to new mature market.

Autoresponders are an exception. These simple software gizmos can be set up in minutes, then left to run automatically for years. When someone requests your autoresponder messages, they get first one instantly, then are emailed additional messages over time.

Here are five easy ways to do more business automatically with autoresponders.

1. Instant sales information, again and again. I love to put an autoresponder address at end of classified ads. Not only can prospect request your info, your autoresponder can send it to them instantly, then keep additional information coming to them day after day.

I use a 10 message autoresponder to provide information on a business opportunity. My site tells people to type in their name and email address for more information. They instantly get a message with their name on it. Another message comes next day and next. Then autoresponder waits a few days before sending fourth message. Because not everyone wants to buy right away, autoresponder gets back with prospect each week for several months.

This gives you follow-up method that most selling requires. Rather than having to go through your rolodex each day and call prospects, your autoresponder contacts them automatically.

2. Follow-up after sale. Customers rank follow-up after sale number one shortcoming for most businesses. One smart entrepreneur has an autoresponder send a thank you note moment customer places an order. The note offers additional help via email or phone. Several days later a second email arrives with news of a new offer. Finally a third messages goes out two weeks later checking on customer's satisfaction with their purchase.