High quality autoresponders will automatically manage your subscriptions for you, follow up with your prospects at intervals you decide upon, and allow you to broadcast personalized messages to your subscriber base.

These features make autoresponders a perfect and low cost solution for creating your own newsletter that keeps your visitors informed about your products or services while also building up your credibility as an expert or resource in your field.

2. If you sell advertising space in your ezine make your price list available by autoresponder, and include this autoresponder address along with your website details within your ezine and when sending out solo ads.

3. Create your own e-mail courses that you give to your visitors by autoresponder.

Your email courses can be a series of tips that center on a topic that relates directly to your product or if you write articles you can use your articles to form basis of your course.

Promote your business throughout your course by showing your readers how your product can benefit them (i.e., automate a tedious task, save them time, money, work, or increase their sales).

Also make known to your visitors different features of your product, but translate these features into tangible benefits your visitors will get for purchasing your product.

4. Use your autoresponder to continue to remind your visitors of your product after they've finished your course. This will help you successfully obtain sales from people that for whatever reason put off purchasing your product.

It's also a good way to introduce new products, sales, promotions, and products of affiliate programs you've joined to your subscribers.

There are several things you can do to position yourself as an expert. The first thing you have to do is...

o See yourself as an expert If you do not consider yourself as an expert then you have two choices become an expert fast or find a new profession. You know a lot more than you think you know. You may take your skills for granted- why not - what you do is easy for you. No one else will see you as an expert until you first see yourself as an expert.

o Public Speaking is a very important way to gain exposure and potential clients. Put together a list of topics you can discuss and send it out to program chair of different organizations you identify as groups filled with your potential clients. Whenever your are speaking you can invite potential clients who you would like to hear you speak. Speaking gives people an opportunity to meet you and get to know you before they hire you.

o Do public seminars You will not make money on these seminars, in fact you may spend some money to put one together. However there are benefits to creating your own forum for presenting your work. You determine how long you will speak and what format will be. You can target participation to people you know are potential clients for you. You can do press releases and event listings in publications that lots of people will read even if they do not come. This results will be people saying to you ever-popular phase "I see your name everywhere." If you are not hearing that you have not yet established name recognition for yourself. That is a big part of positioning yourself as an expert.