2. Find out what's current hot trend. You can find out what new trends are by watching T.V, reading magazines and surfing net. Just create a product that's related to current hot trend.

3. Improve a product that is already on market. You see products at home, in ads, at stores etc. Just take a product that's already out there and improve it.

4. Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor's product.

5. Add on to an existing product. You could package your current product with other related products. For example, you could package a football with a team jersey and football cards.

Here are some examples that illustrate this "positioning strategy":

Example 1- Cookies

Many years ago a marketing study was performed involving two jars of cookies.

Two cookie jars were placed at opposite sides of a room. One cookie jar had three cookies in it. The other was filled to brim with over 20 cookies.

The cookies in each jar were same. The demonstrator told a story of how tasty and delicious both lots of cookies were and asked everyone to grab a cookie.

90% of people moved towards cookie jar with least number of cookies in it because they perceived that they must have been most popular because cookie jar was nearly empty.

Example 2 - Cosmetics

I have a colleague who is one of Australia's mail order cosmetic kings. He writes his own ads and in "call to action" at end he puts ...

"Strictly limited to 2 per customer only." This simple statement makes a consumer believe that there is a limited supply and that it is a highly valuable commodity, so they buy.

And, they don't buy just one, they often buy two.

Example 3 - Department Store

There's a major department store in Australia called "David Jones". They bill themselves as most Department Store in world. Whether or not this statement is actually true, they are a great example of art of positioning.