Written by Oluwafisayo Akinlolu

One challengerepparttar ezine publisher faces isrepparttar 124233 creation of good content. Every issue must contain something of interest, something useful torepparttar 124234 reader. Here are ten tips which will help you chooserepparttar 124235 right article to feature in your ezine weekly.


Ask your readers what they love most and what they dislike. Give a bonus for answers you receive. You can decide to give a bonus torepparttar 124236 first 50 to tell you what you want. This is an effective way to know what article to feature.


Write articles and use article announce groups to publicize your new articles. Make it clear in your article that it may be published freely. Those who publishrepparttar 124237 article will send you a courtesy reply.

Articles that get published by great numbers of people are good. Simply use them in your ezine. Remember to add a little more spice to them.


Tastes and values change progressively with time. You should also follow trend. Constantly look out for what is new. While retainingrepparttar 124238 focus of your ezine, add dynamism by following trend.

Use articles that provide dynamism.


Discussion forums are helpful in helping you chooserepparttar 124239 right article for your ezine each week. Visit these forums and watchrepparttar 124240 questions asked. Watch alsorepparttar 124241 answers posted. You will be able to determine what topics are hot.

Go out, search for articles on these topics or write on them and you will have great content.


Articles that you publish must harmonize with your ezine content for each issue. So shouldrepparttar 124242 title. There should also be harmony withrepparttar 124243 ads you place.

Ifrepparttar 124244 focus of your article forrepparttar 124245 week is how to turn prospects into customers, an ad selling cleaning agents would not be effective.

Work onrepparttar 124246 harmony of your content. Choose articles that go along with every other thing.


Articles that tell "how" have an effect on readers. It puts them in a mood that will get you really started. I must say it aloud. The reason why you are giving content is to make sales.

Little Guys and Big Guys

Written by Jim Schulte

Inrepparttar world of business there arerepparttar 124232 big guys and there arerepparttar 124233 little guys. The big guys like Home Depot and Lowes arerepparttar 124234 muti-million dollar stores that carry everything and have an inventory greater thanrepparttar 124235 payroll of many small U.S. cities. The amount of "shrinkage" these big guys have every month would probably allow me to live very comfortablerepparttar 124236 rest of my life.

The little neighborhood guy onrepparttar 124237 other hand, is scratching his ass every week just to meet his payroll. They are however, making a decent living. Only because they have been around for so long. That longevity has helped them build a loyal customer base.

Those loyal customers know damn well that they are going to pay a little more for certain items, but they go torepparttar 124238 little guy because it's close to where they live, andrepparttar 124239 service they receive is outstanding.

The little guy carries pretty muchrepparttar 124240 same product asrepparttar 124241 big guy, butrepparttar 124242 price is of course higher. The little guy can't buyrepparttar 124243 quantity thatrepparttar 124244 big guy can. Sorepparttar 124245 price has to be higher because his margin is lower.

The big suppliers, like Toro are now selling torepparttar 124246 big guys becauserepparttar 124247 big guys can buy more and sell them at a lower price, which leads to more sales forrepparttar 124248 Toro's and other big names of that industry. The little guy has to rely onrepparttar 124249 service he gives his customers and notrepparttar 124250 quantity. The big guys don't offer much service or knowledge anymore.

It'srepparttar 124251 same for any one doing business online. The big guy withrepparttar 124252 big mailing list has a greater advantage thenrepparttar 124253 little guy with only 300 or less subscribers. The big guy can set a much higher price for his ads because he can expose your ad to a much larger audience.

The little guy practically gives awayrepparttar 124254 ads in his newsletter because he cannot offerrepparttar 124255 same exposure for your ad thatrepparttar 124256 big guy does. Any person trying to sell their service or product will be more likely to spend $50.00 to have their ad seen by 45,000 readers, than pay $9.00 to be exposed to 300 pairs of eyes.

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