1. ASK YOUR READERS.

Ask your readers what they love most and what they dislike. Give a bonus for answers you receive. You can decide to give a bonus to first 50 to tell you what you want. This is an effective way to know what article to feature.

2. WRITE ARTICLES.

Write articles and use article announce groups to publicize your new articles. Make it clear in your article that it may be published freely. Those who publish article will send you a courtesy reply.

Articles that get published by great numbers of people are good. Simply use them in your ezine. Remember to add a little more spice to them.

3. FOLLOW TREND.

Tastes and values change progressively with time. You should also follow trend. Constantly look out for what is new. While retaining focus of your ezine, add dynamism by following trend.

Use articles that provide dynamism.

4. PARTICIPATE IN DISCUSSION FORUMS.

Discussion forums are helpful in helping you choose right article for your ezine each week. Visit these forums and watch questions asked. Watch also answers posted. You will be able to determine what topics are hot.

Go out, search for articles on these topics or write on them and you will have great content.

5. TITLE, CONTENT AND AD HARMONY.

Articles that you publish must harmonize with your ezine content for each issue. So should title. There should also be harmony with ads you place.

If focus of your article for week is how to turn prospects into customers, an ad selling cleaning agents would not be effective.

Work on harmony of your content. Choose articles that go along with every other thing.

5. PRACTICALITY.

The little neighborhood guy on other hand, is scratching his ass every week just to meet his payroll. They are however, making a decent living. Only because they have been around for so long. That longevity has helped them build a loyal customer base.

Those loyal customers know damn well that they are going to pay a little more for certain items, but they go to little guy because it's close to where they live, and service they receive is outstanding.

The little guy carries pretty much same product as big guy, but price is of course higher. The little guy can't buy quantity that big guy can. So price has to be higher because his margin is lower.

The big suppliers, like Toro are now selling to big guys because big guys can buy more and sell them at a lower price, which leads to more sales for Toro's and other big names of that industry. The little guy has to rely on service he gives his customers and not quantity. The big guys don't offer much service or knowledge anymore.

It's same for any one doing business online. The big guy with big mailing list has a greater advantage then little guy with only 300 or less subscribers. The big guy can set a much higher price for his ads because he can expose your ad to a much larger audience.