1. Start a newsletter that people can subscribe to, and use an autoresponder service like GetResponse (www.getresponse.com) or Aweber (www.aweber.com) to capture and store your subscribers’ contact information.2. Use
double-opt rather than single opt-in method to capture qualified targeted leads. Why? Because double opt-in requires new subscribers to confirm their subscription (yes, I want what you have to offer) and reduces chances of a bounced email.
3. Refer people to your web page that offers them a freebie (free report, ebook, etc.), capture their name, email address & phone number (optional) and then take them to your home page while behind scenes your autoresponder provides a series of follow-up emails to them automatically, re-introducing yourself and your business offer. Studies show that most people need to see your offer at least 7 times before they make a decision to purchase.
4. Include a headline & outline features/benefits of product or service you are offering on your web site. Make it easy for your audience to understand what they will gain by buying from you.
5. Include written testimonials from people who have used your product or service on your web site. Include audio testimonials that prospects can listen to and you will really capture their attention.
6. Let your "personality" come across in your newsletters. Allow your subscribers to know who you are and what you are about. Keep it real and be honest with them. By establishing trust and credibility with your prospects, you will greatly increase return on your investment in time and money.
