10 Unforeseen Ways To Crack-Open Your Sales!

Written by Larry Dotson


1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they'll be persuaded to buy your expensive one.

2. Allow your visitors to decided how much they want to pay for your product. I only recommend it for products that don't sell or ones that hardly sell.

3. Create an extra revenue stream with your web site's articles or content. Publishrepparttar first paragraph of each article and charge people to readrepparttar 127349 rest.

4. E-mail targeted e-zines and ask them to do a joint venture with you. Ask them to run your ad and in exchange they get a percentage ofrepparttar 127350 profits.

5. Find a tiny niche for your new free e-zine. There are thousands of free e-zines; your e-zine needs to be extra specialized to attract new subscribers.

I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales Copy

Written by Joe Sugarman


The Guinness Book of World Records listed Joe Girard asrepparttar "World's Greatest Retail Salesman" for 12 consecutive years. He holdsrepparttar 127348 singular distinction of having sold an average of six cars a day over his career. Recently, Joe Girard told me:

"Joe, I can sell in person to individuals in a personal way - in fact, I can sell more cars per day than anyone else. Yet, I can't do what you do -- you sell millions of products to masses of people throughrepparttar 127349 sheer power of print."

Salesmanship in Print

When you look at it from Joe Girard's perspective, it's hard to denyrepparttar 127350 awesome power of writing good sales copy - which I call "salesmanship in print" -- a power that anyone can take advantage of. You don't need good looks, a charming personality or even great intelligence. In fact, you don't even have to pass English.

This is why it baffles me when people desperately rack their brains trying to find ways to make money -- whenrepparttar 127351 greatest opportunity is staring them right inrepparttar 127352 face. What's even more mystifying is that those very same people, when presented with ingenious approaches to writing copy that sells, takerepparttar 127353 skill for granted and don't use it to make personal fortunes for themselves.

Flunking English

Not many people know this, but I almost flunked English back in high school. In addition, I don't know many big words, unlikerepparttar 127354 rest of my advertising and marketing colleagues -- and my writing style is quite unsophisticated to boot. Yet, by learning to incorporate into my sales copy allrepparttar 127355 things about howrepparttar 127356 human mind reacts to certain words and phrases that I've learned overrepparttar 127357 years, I have made millions of dollars for myself.

The most important lesson you must remember is this: If you learn nothing else butrepparttar 127358 proper use of psychological principles in writing sales copy, you will always make more money than you'll ever need.

The Million-Dollar Grapefruit Farmer

If you're one of those people who believes that you're not a good enough writer -- and that you couldn't possibly learn to write ad copy that sells -- I want to tell yourepparttar 127359 story of a man who attended one of my seminars. This man was a grapefruit farmer who had never written sales copy prior to attending my copywriting seminar. In fact, he expressed his doubts that he would get anything at all fromrepparttar 127360 copywriting lessons he learned. Yet, byrepparttar 127361 end ofrepparttar 127362 seminar, he was able to write direct mail copy to sell grapefruit by mail which, over a period of ten years, has earned him millions of dollars.

Success Leaves Clues

For many years I specialized in "space-age" products, and my claim to fame was in building and selling "the better mousetrap" -- from state-of-the art smoke detectors to chess computers to new-fangled calculators -- and more recently -- to BluBlocker sunglasses.

But you don't need a space-age product to make a million dollars. In fact, that isrepparttar 127363 downfall of most people who enterrepparttar 127364 marketing field. They find a product, fall in love with it, and try to getrepparttar 127365 market to buy it. With an unproven product, you could lose a lot of money inrepparttar 127366 process.

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