Three weeks after I announced a free and customizable e-mail workshop I created, I received a rather bewildered and distressed e-mail from someone who signed up to take it.
In her e-mail, she wanted to know in what way was free e-mail workshop relevant to her business. She wanted to know what good creating an e-mail workshop would do for her and her business. And I could tell from her e-mail she was genuinely lost and confused, and needed an immediate response.
I read her e-mail several times, and then I got ready to tackle her questions one by one. My answers were lengthy, and I also visited her site so I could give her more realistic examples of how she can use e-mail workshops in attracting leads or customers for her business.
In my response to her, I didn't try to give her a sales talk. I didn't focus on benefits she would gain if she bought a copy of e-book I'd written on subject. Instead, I focused on her questions and answering them as clearly as I could. The only place I mentioned my e-book was in my signature line, just below my name. That, and URL.
A couple of days later, I received another e-mail from her. She thanked me for answering her questions thoroughly and clearly. She was surprised I visited and explored site so I can give her examples and ideas for possible e-mail workshops she can use. And that same day, she bought my e-book -- and I didn't even try selling it to her!