10 Tips on How to write a sales letter.

Written by Julie Kerr

10 Tips on How to write a sales letter.

The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make.


Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away. Offerrepparttar best benefits orrepparttar 108130 biggest promise to your visitors. Increase there curiosity by showing them self-serving benefits. Your heading should immediately create a desire inrepparttar 108131 reader to want to know more.

2. Testimonials

One ofrepparttar 108132 biggest problem onrepparttar 108133 internet is being believed. Testimonials arerepparttar 108134 best way to assure people that you are not a scam artist. People want to know what others are saying about repparttar 108135 product. In fact a good testimonial from respected well-known authorities within your targeted field will definitely build your credibility & boost sales. Try to include a testimonial as close torepparttar 108136 top of your sales letter as you will get people immediately believing what you say even before they read your sales letter.

3. Build Interest.

Build interest in your reader by discussing a problem or telling a story. The first part of your sales letter should build interest in your readers and try to expandrepparttar 108137 benefits you got people excited about in your headings. People love to read stories, so tell them some exciting story of your past experience, but remember repparttar 108138 story should be within your targeted field.

4. Bullets.

Bullets are one ofrepparttar 108139 most powerful persuader in sales letter. People spend a lot of time reading bulleted list. Bullets aroserepparttar 108140 curiosity of your visitor, so use them to stressrepparttar 108141 benefits of your products or services and spell out exactly what’s included in your offer. Make you bullets like a mini heading. Use them to narraterepparttar 108142 benefits of your products in a step-by-step way.

How To Emotionally-Charge Your Sales Letters To Boost Sales

Written by Mike Jezek

Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better? If you said, "yes" to either of these questions then I invite you to read on as you will be richly rewarded. Inrepparttar next few moments you are going to discover how to instantly amplifyrepparttar 108129 selling power of your direct mail and web copy. Enabling you to potentially break sales records and outsell your competition. The solution to your lackluster results or desire to improve current sales is found in one word. Emotion. As you may already know buying decisions are based upon emotion and later backed up by logic. Here's how legendary sales letter writer Robert Collier put it: "Appeal torepparttar 108130 reason, by all means. Give people a logical excuse for buying that they can tell to their friends and use to salve their own consciences. But if you want to sell goods, if you want action of any kind, base your real urge upon some primary emotion!" So how do you inject more emotion into your sales letters and thus turbo-chargerepparttar 108131 selling power of your copy? While there are many ways to 'emotionally-charge' your sales letters, for our time together let's focus on these three shall we? 1) Stir Up Pain - Here's where you want to get insiderepparttar 108132 heads of your readers. Focus on how they have this problem (that your product solves) and that because of this problem, they're hindered, frustrated, troubled and unable to attain their deepest desires because this problem lingers. You want to agitate their perceived problem and make it seem worse than it really is. You can do this by telling them stories, facts, case histories and linking their problem to bad scenarios to persuade and influence them into believing your product isrepparttar 108133 solution to their problem. 2) Mesmerizing Stories - I already don't have to tell you that stories will obviously evoke emotion. Watch a tragedy, you'll feel sad. Watch a sci-fi movie and you'll probably feel excitement. Watch a horror flick and you'll more than likely feel scared. My advice to you, is to weave stories into your sales letters that stir up hope in attaining a goal, avoiding trouble or achieving a dream.

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