10 Tips on How to write a sales letter.
The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make.
Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away. Offer best benefits or biggest promise to your visitors. Increase there curiosity by showing them self-serving benefits. Your heading should immediately create a desire in reader to want to know more.
One of biggest problem on internet is being believed. Testimonials are best way to assure people that you are not a scam artist. People want to know what others are saying about product. In fact a good testimonial from respected well-known authorities within your targeted field will definitely build your credibility & boost sales. Try to include a testimonial as close to top of your sales letter as you will get people immediately believing what you say even before they read your sales letter.
3. Build Interest.
Build interest in your reader by discussing a problem or telling a story. The first part of your sales letter should build interest in your readers and try to expand benefits you got people excited about in your headings. People love to read stories, so tell them some exciting story of your past experience, but remember story should be within your targeted field.
Bullets are one of most powerful persuader in sales letter. People spend a lot of time reading bulleted list. Bullets arose curiosity of your visitor, so use them to stress benefits of your products or services and spell out exactly what’s included in your offer. Make you bullets like a mini heading. Use them to narrate benefits of your products in a step-by-step way.