10 Tips on How to Cultivate Relationships with Editors

Written by Elizabeth Kirwin

10 Tips on How to Cultivate Relationships with Editors

If you are an aspiring writer, or you simply want to augment your professional qualifications by publishing material related to your field of expertise, listen up. Here are a few tips that will help ingratiate you inrepparttar hearts and minds of editors. Once you’ve established a positive rapport with an editor, you may findrepparttar 108089 publication to be an excellent outlet for your work – and if you’re good enough – you may be invited to submit more work.

1. Editors prefer e-mail correspondence above all else – especially when submitting query letters and final articles. If you e-mail a story, make sure to paste it intorepparttar 108090 body ofrepparttar 108091 e-mail, just in caserepparttar 108092 conversion of an attached file does not go smoothly. E-mailing correspondence and articles meansrepparttar 108093 editor can cut and paste it intorepparttar 108094 publication, without having to retype. Digital delivery savesrepparttar 108095 editor lots of time.

2. If you promise an editor something – an article, a short bio, or a high resolution photo – make sure you deliver it. Always follow through with your promises, and that editor will remember you as reliable.

3. Before submitting a story, remember to fact check accuracy of dates andrepparttar 108096 spelling of places, names, and geographic locations. Most editors will revise your work even further, because that’s their job – to makerepparttar 108097 work even better. But few editors will continue to work with a writer who submits sloppy material that needs to be fact checked or heavily rewritten each time. Worse yet, you don’t want to submit something with factual errors in it.

4. Have a short, three to five sentence bio on yourself ready to submit to editors. Not all publications provide information on authors with published articles, but when they do, you want to take advantage ofrepparttar 108098 free publicity. Don’t EVER submit a one page or one paragraph bio to an editor, unless they specifically request this much material. They’re being gracious by providing some space and most editors will not want to takerepparttar 108099 time to carve a bio down.

5. Have a publicity photo of yourself ready for publication and in digital format. For print media publicationsrepparttar 108100 dots per inch (dpi) should be a minimum of 300. For newspapers 150-200 dpi will suffice, though you should askrepparttar 108101 editor or graphics department which they prefer. DO NOT send print media editors 72 dpi, or low resolution photos. This resolution is usuallyrepparttar 108102 standard setting for a digital camera, and is acceptable for publication onrepparttar 108103 world wide web, but is not appropriate for print media. Once a photo is shot, chances are very good that not much can be done to improverepparttar 108104 dots per inch, except shrink it to 3 times its former size.

Avoid The Big Advertising Mistakes

Written by Robert Warren

Is your advertising copy gettingrepparttar results you want? If not, look at your current marketing to see if you're making one ofrepparttar 108088 major copywriting mistakes:

Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Will your services save your customers money or help them sleep better at night? If so, tell them. People buy solutions to problems and means to ends. Sellrepparttar 108089 benefits and watch your profits climb.

Not educatingrepparttar 108090 reader. Most people are reasonably intelligent and sincerely want to learn aboutrepparttar 108091 world around them. Does your copy contain solid information, or is it mostly emotional appeal and little substance? Ease backrepparttar 108092 fireworks and giverepparttar 108093 reader something real to chew on.

Being boring. Easing backrepparttar 108094 fireworks doesn't mean getting rid of them completely. Use just enough drama and emotional appeal to keep your reader interested. This is where a solid understanding of your customers fits in - what are their hopes and fears? Where do your services fit between them?

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