10 Tips for a Better Website

Written by Merle

There are just some things that need to be included in every website. If you integrate these tips into your site your visitors will "thank you" for it later:

1) Navigation: Keep it simple (KISS), and make sure it's consistent from page to page. No matter where you place your menu bar -- either atrepparttar top or downrepparttar 134743 side -- always include a small text menu atrepparttar 134744 bottom of every page. If you're one of those people easily impressed with Flash, don't design your navigation with it. There are still some people who don't have or wantrepparttar 134745 plug-in, so they won't be able to navigate your site. Besides, search engine spiders can't read it, so won't be able to spiderrepparttar 134746 individual pages of your site ifrepparttar 134747 navigation is done in Flash.

2) Privacy Policy: With all ofrepparttar 134748 concern over privacy onrepparttar 134749 Web if you collect any type of information from your visitors (even if it's just an email address) you need to include a privacy policy. There are many online templates that will help you to create one easily. Once made, post a link to it on every page of your site.

3) Contact Information: Nothing drives me more insane than having to search through an entire website just to sendrepparttar 134750 owner an email. Post your contact info atrepparttar 134751 bottom of every page of your site, along with your email address. Don't make me fill out a whole form when I just want to send a simple comment. Include your email address, hotlinked and ready to go.

4) Logos & Graphics: Please keep your graphics down to a reasonable size. No one wants to wait two minutes while your huge, beautiful logo loads ontorepparttar 134752 screen. If you must use a lot of graphics to get your point across, I've got one word for you: Compression.

5) Fonts: Remember if you stray from usingrepparttar 134753 standard fonts that everyone has installed on their computers (such as Arial, Verdana, Times New Roman)repparttar 134754 viewer won't see your fonts as intended. Your users' computers will display your site in their default fonts. Stick to standards. If you must have a certain font used you'll have to turn it into a graphic to maintain its look.

6) Make It Sticky: Include interactive features if possible, such as live news feeds. Check out http://www.moreover.com for tons of news feed topics you can paste into your site for free. Use chat rooms, discussion boards, etc. You want to create a sense of community where people will want to return.

How To Use Viral "Refer-A-Friend" Promotions To Increase Traffic And Sales

Written by Matt Hockin

"Viral Publicity" and "Viral Marketing" are really just new buzz words forrepparttar oldest form of publicity inrepparttar 134742 world...

"Referral" or "Word of Mouth."

The Internet takes this ancient form of "buzz" and promotion and amplifies it with a global network of people connected digitally. "Word of mouth" now has an Internet version called "word of mouse" (word of computer mouse). With greatly increased speeds, people refer things to their friends and families spreadingrepparttar 134743 word throughrepparttar 134744 Internet and torepparttar 134745 far-reaching corners ofrepparttar 134746 world.

Many smart marketers and publicity people have learned to harnessrepparttar 134747 power of viral publicity with Internet "Refer-A-Friend" promotional techniques and tools.

Examples of Viral "Refer-A-Friend" Promotions:

Viral "Refer-A-Friend" techniques can be used to promote just about anything underrepparttar 134748 sun.

For example, Audri Lanford conducted a giveaway contest at her new www.wz.com website where she gave away 4 Sony PS2's before Christmas as a website promotion. According to Audri, she gave people who had enteredrepparttar 134749 Giveawayrepparttar 134750 opportunity to get additional entries and additional chances to win by telling a few of their friends onrepparttar 134751 Thank You page...

WZ.com Giveaway Promotion Thank You Page http://wz.com/ps2/indexw.html

Onrepparttar 134752 Thank You page, every giveaway entrant receivedrepparttar 134753 following message: "Tell your friends about WZ.com, and get an additional entry for each friend you email." They are then givenrepparttar 134754 opportunity to tell their friends aboutrepparttar 134755 giveaway atrepparttar 134756 "Tell-A-Friend" page...

WZ.com "Refer-A-Friend" Page http://wz.com ellafriend/index.html

In return forrepparttar 134757 favor, they receive an additional chance to win for every friend they refer. This simple addition increased Tell-a-Friend results by 96 times (9600%)!, said Audri.

This is an amazing (and inexpensive) way to increase traffic and sales!

Another example ofrepparttar 134758 "Refer-A-Friend" technique at work can be seen at Internet marketing guru Seth Godin's new IdeaVirus.com website.

"Unleashing The Ideavirus" by Seth Godin http://www.ideavirus.com/

"Unleashing The Ideavirus" is Seth Godin's excellent new book about viral marketing. Seth is promoting his hard copy book by offeringrepparttar 134759 book in its entirety - FOR FREE! You can downloadrepparttar 134760 "eBook" version at his www.ideavirus.com website.

Why would Seth give it away for free?

Because offering something of high perceived value for free is an excellent way to promote something onrepparttar 134761 Internet. People are excited that they can getrepparttar 134762 complete book for free, so they naturally tell their friends. In fact, Seth Godin uses a viral "Refer-A-Friend" tool on this website as well...

IdeaVirus Send It http://www.ideavirus.com/sendit.html

To see real-time data on how people are spreadingrepparttar 134763 word with this viral "Refer-A-Friend' system, you can watch it spread at Seth's "Watch It Spread" page: http://ideavirus.gazooba.com/servlets/IVStatusReport2

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