The results? Not much.

I was tired of hearing that Internet is largest market in human history. Maybe so, but how could I reach those millions of people?

The answer, I discovered, is ezine advertising.

Ezines are sometimes called 'opt-in' lists because everyone who receives an ezine has chosen to do so.

And that's why ezine advertising gets results. People read ezines and they'll read your ad. And if you've matched ezine to product you're selling, you've reached your target audience.

There are currently around 90,000 ezines being published every month. So whatever you're selling, there's more than likely an ezine that will take your ad straight to audience you want to reach.

Ezine advertising is not only effective, it's cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue.

As a general rule, you'll always get back at least cost of ad, and usually much more. So there's very little risk.

But there are some tips for successful ezine advertising. Here they are:

1. The first and most important rule is: "Track your Ads!" Say you place an ad in 5 different ezines and get a hundred responses. If you don't track your ads, you won't know which ezines were pulling responses and which weren't.

But how do you track your ads?

The simplest method is to place a key or a code at end of your email address:

yourname@yourdomain.com?subject=ezineA

Then, when you get a reply with 'ezineA' in subject field, you'll know which ezine it came from.

For a URL, it's same principle:

http://www.yourdomain.com?ezineA

However, if you're going to code your URLs, you'll need a good webstats program to track coded URLs. These two programs are excellent and they're both free:

Here's another way to code your URLs: for every ezine ad, create a duplicate of your homepage and name page after ezine that your ad will appear in. So, if ad is appearing in EzineA, this is URL you'd place in that ad:

http://www.yourdomain.com/EzineA