10 Tips for Successful Ezine Advertising

Written by Michael Southon

When it comes to advertising, I've tried just about everything. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs.

The results? Not much.

I was tired of hearing thatrepparttar Internet isrepparttar 124391 largest market in human history. Maybe so, but how could I reach those millions of people?

The answer, I discovered, is ezine advertising.

Ezines are sometimes called 'opt-in' lists because everyone who receives an ezine has chosen to do so.

And that's why ezine advertising gets results. People read ezines and they'll read your ad. And if you've matchedrepparttar 124392 ezine torepparttar 124393 product you're selling, you've reached your target audience.

There are currently around 90,000 ezines being published every month. So whatever you're selling, there's more than likely an ezine that will take your ad straight torepparttar 124394 audience you want to reach.

Ezine advertising is not only effective, it's cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue.

As a general rule, you'll always get back at leastrepparttar 124395 cost ofrepparttar 124396 ad, and usually much more. So there's very little risk.

But there are some tips for successful ezine advertising. Here they are:

1. The first and most important rule is: "Track your Ads!" Say you place an ad in 5 different ezines and get a hundred responses. If you don't track your ads, you won't know which ezines were pulling responses and which weren't.

But how do you track your ads?

The simplest method is to place a key or a code atrepparttar 124397 end of your email address:


Then, when you get a reply with 'ezineA' inrepparttar 124398 subject field, you'll know which ezine it came from.

For a URL, it'srepparttar 124399 same principle:


However, if you're going to code your URLs, you'll need a good webstats program to trackrepparttar 124400 coded URLs. These two programs are excellent and they're both free:

Here's another way to code your URLs: for every ezine ad, create a duplicate of your homepage and namerepparttar 124401 page afterrepparttar 124402 ezine that your ad will appear in. So, ifrepparttar 124403 ad is appearing in EzineA, this isrepparttar 124404 URL you'd place in that ad:


2. Target your audience. It may seem obvious but some advertisers overlook this. If you're selling a web-marketing course, don't advertise in an ezine that deals with stock options; they probably won't be interested.

Small Hometown on the Internet

Written by Mike Smith

I have been doing business as an Internet marketing professional for a few years now and one ofrepparttar most important things I have realized is that people want to knowrepparttar 124390 folks they do business with just like in their Hometown. Let's face it, when you go to repparttar 124391 grocery store or evenrepparttar 124392 local bank, you knowrepparttar 124393 people that work there. You know their names and they at least know you by site if not by name. It is a great feeling to be able to ask Alice what your bank balance is and have her respond with, "It's $xx.xx, Mr. Smith." Or Bill, atrepparttar 124394 Super Market, asks if he can carry out your groceries and knows your car. Some of these folks are even your friends away from their jobs. Imagine what it would be like to be in a strange town where you didn't know anyone and nobody knew, or cared, who you were. Sounds a little likerepparttar 124395 Internet, huh? You find a site that sounds like a good deal on a product or service. You click onrepparttar 124396 credit card link and make your purchase from someone that you don't know and that has no idea who you are. Wouldn't it be nice if you had an idea who they were and if they are real people just like you? Wouldn't it be nice to be able to ask some questions and get some answers from a real person that calls you by name? Frankly when I do business onrepparttar 124397 Internet I want to be recognized. I wantrepparttar 124398 people I do business with to be there if I have a question. Autoresponders are nice and save a lot of time, but there is nothing like a personal e-mail from someone who will take time to address your questions directly to you. Yes,repparttar 124399 Internet is changing. It changes every day and new

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