10 Tips for Aspiring Freelance Copywriters

Written by Glenn Murray


Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While thereís no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people makerepparttar move into freelance copywriting, and surviverepparttar 108013 first few months at least.

1) Invest in a website

The best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website. A website is invaluable because when you cold call and email prospects, youíll need to direct them somewhere that gives them more information. Keep your website simple, include a portfolio page, add any samples of any sort of copywriting you've done, talk aboutrepparttar 108014 places you've worked,repparttar 108015 clients youíve written for, and include any testimonials youíve received. Make sure you include your address and contact details as well, so people don't think you're a fly-by-night operation. Of course, it doesn't hurt to include a photo either. If you can't say much about your experience, don't say much. It doesn't even really matter if you don't say anything. Remember, just like any other form of advertising copywriting, writing about yourself requiresrepparttar 108016 art of subtlety. If you lack experience, but youíre confident you can dorepparttar 108017 job, you can be very clever in what you don't say, and most people will read itrepparttar 108018 way you intended.

2) Donít target agencies

If youíve never worked as an advertising copywriter or website copywriter before, donít target advertising agencies and web design agencies. They know exactly what theyíre after, so if you donít have a portfolio, you wonít stand a chance. Managing an inexperienced copywriter and controlling quality takes a lot of time and introduces risk. Most agencies are too busy to give unproven copywriters a break, even if youíre prepared to dorepparttar 108019 work on spec. Target end-clients directly.

3) Cold call, cold call, cold call

One ofrepparttar 108020 best ways of generating business inrepparttar 108021 early days is to cold call potential end-clients. Itís hard work and very time consuming, but you can generate some very qualified leads. For more information on cold calling, take a look at http://www.divinewrite.com/coldcallingcopywriter.htm.

4) Use a contacts & jobs database

No matter where youíre at in your freelance copywriting career, you NEED a database of contacts and jobs. Kind of a scaled down CRM (Customer Relationship Management) tool. Use it to record everything! Particularly names, phone numbers, andrepparttar 108022 details of any correspondence (especially phone calls). I created my own database using Microsoft Access. Visit http://www.divinewrite.com/downloads/contacts and jobs.mdb to download a 208KB working copy for FREE. Youíll need Microsoft Access 2000 to run it. Iím no database expert, so itís not a work of art. Itíll certainly get you started though. (TIP: When usingrepparttar 108023 database, press Ctrl + ; to enter todayís date.)

5) Write a few samples

If youíre targeting specific clients or industries, donít be afraid to write a few samples and send them through. You can offerrepparttar 108024 pieces free of charge (everyone likes something for nothing) or at a discount, or you can use it as an incentive to sign them up for future work. It all depends onrepparttar 108025 type of work andrepparttar 108026 type of client. The important thing to remember is that samples are virtually as good as a portfolio to most prospective clients.

Personalize Your Headlines For Increased Profits!

Written by George Dodge


Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right inrepparttar headline. You will find this has become quite common in email marketing.

If you can makerepparttar 108012 person feel that you are talking directly to them you will normally win their trust which will in turn lead to a sale.

So, rather than trying to hitrepparttar 108013 broadest audience possible by makingrepparttar 108014 headline of your sales letters, ads, or emails generic, breakrepparttar 108015 group down into small niches and address each niche individually. This does not need to create a lot of extra work, many times it only requires changingrepparttar 108016 name ofrepparttar 108017 group inrepparttar 108018 headline of your letter or ad. This can be accomplished easily with word processing or mail merge tools.

Some headline examples include (simply replacerepparttar 108019 square brackets and enclosed words with your target audience):

[firstname], Have you seen this yet? {for email}

Attention [Small Business Owners]! Here's How To INSTANTLY Get All The Customers You'll Ever Want! Discover The Little Known Secrets Of Getting More Customers In A Month Than You Now Get All YearÖThat Your Ad Agency Will Never Tell You! {headline for a classified ad or sales letter - simply changerepparttar 108020 target market for your niche market and change 'Customers' to Clients, Patients, Recur its, Prospects, Leads, etc. to fit your target audience.}

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