The internet has changed our buying habits. Many people have found
convenience of online shopping to be a great experience. You can easily click and see
product. You have a fun time shopping, browsing, reading and getting informed about products. And you don’t have to take time out from your busy schedule to fight traffic, crowds and lines to buy
perfect gift for your recipient.No wonder Internet business generated $301 billion in revenue last year, by a University of Texas estimate.
If you compare shopping online to offline you would think as far as security goes, it would favor offline shopping, right? Not really.
In
years past, shoppers were more reluctant to do their shopping online – now things have changed greatly. And that confidence in consumers directly reflects
enormous growth of online sales.
I have a friend who took his wife out for a romantic evening to a local restaurant. The last place you would expect credit card fraud to happen. By
time he noticed they had charged him double
amount for their dinner, it was too late to go back to
restaurant. He rang me and we concluded that it must be a mistake. It was later that we found out that
restaurant owner’s reputation was a bit shaky. Apparently he frequently overcharged customers in
hope they wouldn’t notice.
I don’t know. It’s a funny world we live in.
Does this mean
internet is safe? Relatively yes, but don’t forget,
Internet is an open field and there are some bad elements out there. We have been shopping online for years. We never had a problem with credit card fraud on
Internet. But then again, we always take precautions. From this point forward, you will see 10 checkpoints online merchants have to pass to secure our business... Will your credit card details be safe?
Reputable companies online know that one of
things preventing customers from placing orders with them is customers not been sure whether their credit card details will be safe. Responsible companies have taken this concern onboard and have set up their systems to provide
customer with maximum security.
How would you know if you are entering your payment details on a secure page?
You should see a picture of a lock on
bottom right hand side of your screen. This lock will appear on
page that you fill in when ordering and ensures that your name, address and credit card information is being sent to
online store through encrypted code. This encrypted code means that a hacker will not be able to steal your credit card information. Does
online store value your privacy and confidentiality?
Prior to
internet days, when I used to order something from a mail order company, mysteriously I would be sent advertising from companies that I hadn’t done business with. Back then I didn’t know that companies sold your personal information for advertising purposes to other companies.
Receiving junk mail was annoying but because of
cost involved, it didn’t happen constantly. Imagine now if you do business online with a company that doesn’t respect your privacy and sells your email address.
Next time you open your email software, you are bombarded with emails ranging from a dozen to hundreds. Now that’s not annoying – it’s intolerable.
So moral of
story here, make sure your email address won’t be sold. Ensure
online store has a privacy statement which would state they will maintain your personal details in
strictest privacy and confidentiality. Does
online store have contact details?
You may think, of course an online store would display their contact details on their website. You would be surprised. I was. No email address, nothing. This is a sure red flag.