2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product's benefits and features. Begin your ad with most important benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.

5. List all ways your product is different from your competition's. Include all differences in your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows results.

In this three part article, you’ll find many tools that any webmaster can use to monitor your site’s search engine position, and use to increase visibility of your site in major search engines like Google, Yahoo and MSN.

URL Trends http://www.urltrends.com/

Most of coverage I've seen focuses on ability of UrlTrends to allow you to "View Any URLs Google PageRank, Alexa Rank, Popular Search Terms and Incoming Links".

And that's a great thing, to be able to see all of that from one place. But one great thing missed about this tool are that you can subscribe to changes to results via RSS -hands off monitoring of your site.

Fagan Finder’s URL Info http://www.faganfinder.com/urlinfo/

This online gadget is like Swiss Army knife of site information, giving you one-page access to dozens of pertinent check-ups. But monitoring relevant search engine information like your backlinks, or cached pages in a search engine are just tip of iceberg.

You can use URL Info to check that your HTML code is validated, translate your page, and if you’re a blogger, discover where your site is mentioned in blogosphere.

Spannerwork’s Spider Simulator http://www.spannerworks.com/spidersimulator.0.html

Ever wondered what your site looks like to search engine spiders that crawl web, looking for information to include in their databases? Go to this page to see what information is seen by spider and what it skips over.