10 Tips For Writing A Persuasive Ad!

Written by Larry Dotson

1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product's benefits and features. Begin your ad withrepparttar most important benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.

5. List allrepparttar 101029 ways your product is different from your competition's. Include allrepparttar 101030 differences in your ad copy that are better than their product.

Is That My Butt?

Written by Jeff Neil

Is That My Butt?

By Jeff Neil

Is that my butt? Now that's an interesting question. But to be perfectly honest I'm not concerned with my butt. Not your butt. Not any one's butt.


It sure got your attention. Just like it got mine. And that isrepparttar purpose of a killer headline.

Let's start this story fromrepparttar 101028 beginning:

Here I am sitting atrepparttar 101029 doctors office. I'm waiting for my wife to get done with her check up. And "no", we are not expecting a baby, thank you.

Anyway... Here I sit. Notebook in hand. I brought it to write some content for a new website. So I'm looking around just waiting (hoping?) forrepparttar 101030 creative juices to start flowing.

You know how it is waiting atrepparttar 101031 doctors office. I started staring at all those magazines. You know... All those women magazines. No Hot Rod or anything interesting like that.

And then I saw it. "Is That My Butt?". Right onrepparttar 101032 front cover of Seventeen, April, 2002 Edition.

Normally that's notrepparttar 101033 type of reading I'm into. But I couldn't resist. I just had to find out whatrepparttar 101034 heck that question was all about.

So yup, I walked clear acrossrepparttar 101035 waiting room just to see that magazine. The story was about jeans. No, I did not read it. Butrepparttar 101036 headline worked. And it worked well!

And that's what you need to do with your headlines. Grab their attention. And to be really effective you should be a little creative. You've got a lot of competition out there so sometimes being completely ofrepparttar 101037 wall is required. As long as you can make it fit.

Some ofrepparttar 101038 best headlines I've ever seen are atrepparttar 101039 supermarket check out. The tabloids. Headlines like Three Headed Martian Calls 97 Year old Grandmother from Outer Space.

Yeah, it's silly. But people look. And then they see other headlines like 33 Year old Kansas School Teacher Reveals Life after 17 Divorces.

That's a little more believable. And people want to know. So they buy.

Here's four things you can put in your headlines to make them pull.

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