Everyone knows this:
longer your visitors stay on your web site,
more likely they are to buy something. The longer they stay,
more trust they develop in your business,
more comfortable they will become ordering from you.So, how can you keep them on your site longer? Well, there are
wicked ways (opening
pop-up windows every 5 seconds or posting a dirty picture, which might keep
visitors longer but not very likely will make them trust you). And there are
nice and smart ways to achieve
longer-staying visitors.
1) Articles
People LOVE getting free stuff. Free articles are even better, because they are helpful and tell more about
person who wrote them. Every article brings your visitors closer to you personally, while providing them with helpful information. When using other people's articles, always write a brief forward or your opinion about
topic - this will ensure that you agree with
author and are endorsing this article.
2) Stories
Stories can be funny, sad, philosophical, or simply about how you got started in your business. They will not only keep your visitors longer, but will bring more people by a word-of-mouth method. When I came across http://www.timroot.com, I couldn't help but telling everyone I know about how funny his site is! If you are up for a good laugh, visit Tim and click on "About Tim" link.
3) Forum
A message board filled with interesting and informative posts is a terrific magnet for your visitors! Sometimes I might spend a whole hour on an online forum, if
messages are of interest to me. A good and busy forum will also create a strong sense of community on your web site and will generate a lot of repeat visitors. Adding a forum is as simple as signing up with http://www.Network54.com and inserting a few lines of code into your web page.
5) Poll or Survey
My husband is not exactly savvy on
Internet. He only reads
news and sometimes does
research for his college papers. But every time there is a poll on a site, he will post his opinion and read what others are saying about
topic. People always want to know what others think about a subject that interests them. Come up with a few interesting polls and add a new one to your web site every week. Use
free service from http://www.Bravenet.com or http://www.Pollit.com