What's
most powerful marketing technique on
Web? Search Engine positioning? Perhaps. But did you know that some of
most successful web marketers don't bother much with
Search Engines?They put most of their effort into another technique that's just as powerful and is much more under their control.
They write Ezine Articles.
There are tens of thousands of Ezines being published every month, with a collective audience of millions.
And
editors of most of those Ezines are all looking for quality content for their newsletters.
If you master this technique you can get your name and your website URL in front of 100,000 or even a million readers.
Right now there's a shortage of good Ezine Articles.
So, if you write well and you know how to do research on
Internet, there's a huge market waiting for you.
But there are some tips for writing and publishing Ezine Articles. Here they are:
(A) Writing Your Ezine Articles:
(1) Pick a topic that you know something about (however little) and then go to
Search Engines and find as many websites as you can that deal with that subject.
As well as collecting information for your article, make a note of any URLs that offer free resources dealing with
topic of your article. Include those URLs in your article.
(2) Once you've done
basic research, write
title of your article in
middle of a blank page and circle it. Then jot down your information in lines that radiate out from your title, like
spokes of a wheel. This technique is called 'Mind Mapping' and it's a very effective way of organizing your ideas.
You can find more information on Mind Mapping at:
http://www.mind-map.com/
(3) An increasing number of Ezine Publishers will not accept articles that are promoting a product you sell. So, keep your article free of affiliate links; avoid mentioning any products or services for which you receive a commission.
(4) At
end of your article, attach a 5- or 6-line 'Resource Box' that includes your website URL and/or your email address.
(5) When you have finished your article, do NOT send it off straight away. Let it lie fallow for 2 or 3 days and then come back and read it again. You'll be amazed at
improvements you can make. Those final improvements are what makes
difference between an article that gets published and one that doesn't.