10 Tips For Effective Free Ezine Advertising

Written by Timothy Ward

Free ezine advertising is great way to get your ads seen in quality publications all overrepparttar Web. Andrepparttar 101079 best part is it's free of charge. But are your free ezine ads getting any results? Listed below are ten tips for improvingrepparttar 101080 effectiveness of your free ezine ads.

1. Keep Them Short

Most people skim through free ezine ads. Make sure that your ad is short enough to be read in a few seconds. Basically, short ads may get read. Long ads get ignored.

2. Get To The Point

Make sure your ad gets down to business fast. If readers can't figure out what your ad is about inrepparttar 101081 first sentence or two they move on.

3. Use Attention Grabbers

Use words that will grab skimmers attention. Words like FREE, MONEY, TRAFFIC. Make sure thatrepparttar 101082 words you use apply. Use exclamation points atrepparttar 101083 end of sentences. Don't go overboard though.

4. Make Your Ad Different

If your ad looks and sounds like allrepparttar 101084 others it will be looked over. Try to promote unique URL's instead of replicated affiliate websites etc.

5. Submit Early

If you submit your ad early, you are more likely to get your ad published nearrepparttar 101085 top ofrepparttar 101086 free ezine ad listings. The first few ads usually get read, whilerepparttar 101087 rest get skimmed through.

The Secret Behind Million-Dollar Ads

Written by David Garfinkel

Dale Carnegie knewrepparttar secret, and that's one reason his book "How to Win Friends and Influence People" has sold more than 15 million copies. In fact, British Airways recently named it, "The Business Book ofrepparttar 101078 20th Century."

It's a great book. But if Dale had titled it "How to Remember People's Names and Curb Your Incessant Urge to Argue," do you think it would have sold as well? Probably not. There's great power in good titles.

What you may not realize isrepparttar 101079 words "How to Win Friends and Influence People" are not onlyrepparttar 101080 title ofrepparttar 101081 book. Those words were alsorepparttar 101082 headline of a mail-order ad, which soldrepparttar 101083 book. The ad ran successfully for many years and sold hundreds of thousands of copies.

So what does this have to do with turning your advertising into an irresistible customer magnet?

Here's what. Behindrepparttar 101084 title and headline is a "secret code" that makes it powerful. Dale knew it. Great advertising copywriters know it. And now, you're going to know it, too.

The "secret code" is actually a generic formula that gets attention and creates desire in your prospect's mind. Every winning headline has a unique generic formula hidden inside. Here'srepparttar 101085 formula in Dale Carnegie's book title and headline:

How to _____ and _____.

Let's seerepparttar 101086 formula at work. Say you are an executive Recruiter, and you help companies find new executives. In reality, your biggest problem is findingrepparttar 101087 executive candidates inrepparttar 101088 first place. So, to increase your group of candidates, you decide to run an ad in your local business journal. Here's how you could use this formula to write a headline for your ad:

How to Get a Better Job and Make More Money

…and right away anyone who's even a little interested would read your ad. Then, if your copy (text) is even halfway decent, you'd get plenty of calls.

Or, let's say you run a martial arts school. Here's how you could applyrepparttar 101089 formula in an advertising headline to get you new students:

How to Stay Fit and Protect Yourself

Do you see how powerful that is? You've just zeroed-in on people who are likely to be interested in learning martial arts.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use