1. Keep Them Short

Most people skim through free ezine ads. Make sure that your ad is short enough to be read in a few seconds. Basically, short ads may get read. Long ads get ignored.

2. Get To The Point

Make sure your ad gets down to business fast. If readers can't figure out what your ad is about in first sentence or two they move on.

3. Use Attention Grabbers

Use words that will grab skimmers attention. Words like FREE, MONEY, TRAFFIC. Make sure that words you use apply. Use exclamation points at end of sentences. Don't go overboard though.

4. Make Your Ad Different

If your ad looks and sounds like all others it will be looked over. Try to promote unique URL's instead of replicated affiliate websites etc.

5. Submit Early

It's a great book. But if Dale had titled it "How to Remember People's Names and Curb Your Incessant Urge to Argue," do you think it would have sold as well? Probably not. There's great power in good titles.

What you may not realize is words "How to Win Friends and Influence People" are not only title of book. Those words were also headline of a mail-order ad, which sold book. The ad ran successfully for many years and sold hundreds of thousands of copies.

So what does this have to do with turning your advertising into an irresistible customer magnet?

Here's what. Behind title and headline is a "secret code" that makes it powerful. Dale knew it. Great advertising copywriters know it. And now, you're going to know it, too.

The "secret code" is actually a generic formula that gets attention and creates desire in your prospect's mind. Every winning headline has a unique generic formula hidden inside. Here's formula in Dale Carnegie's book title and headline:

How to _____ and _____.

Let's see formula at work. Say you are an executive Recruiter, and you help companies find new executives. In reality, your biggest problem is finding executive candidates in first place. So, to increase your group of candidates, you decide to run an ad in your local business journal. Here's how you could use this formula to write a headline for your ad:

How to Get a Better Job and Make More Money

…and right away anyone who's even a little interested would read your ad. Then, if your copy (text) is even halfway decent, you'd get plenty of calls.

Or, let's say you run a martial arts school. Here's how you could apply formula in an advertising headline to get you new students:

How to Stay Fit and Protect Yourself