Business: 10 Things I Learned About Marketing This Week and How You Can Use Them for Success

10 Things I Learned About Marketing This Week and How You Can Use Them for Success

Written by Susan Dunn, Internet Marketing Specialist

1. My grocery store now has a checkout stand immediately inside repparttar

front door and beside it is a cooler with milk, orange juice, butter, coffee, bread and repparttar 105360

things you'd run into a convenience store for.

MARKETING TIP: Right at repparttar 105361 top of your website have a link to your email or your ezine, and some items they can buy immediately with a PayPal link, like a lasar coaching session, or a mini-course.

2. At repparttar 105362 grocery, I passed a display with free cooked hamburger samples. If you bought repparttar 105363 bag of frozen hamburger patties they said they'd give you 5 items FREE. Those 5 items were right there and would compose a small meal -- diet coke, avocado slices, and (all their brand) -- a bottle of catsup, a bag of buns and a small bag of chips. MARKETING TIP: Do this for your web visitor, i.e., Sign up for one month's coaching and I'll give you 3 items free: an emotional intelligence assessment, my eCourse on Optimism, and my eBook on Resilience. Click and pay.

3. When I tasted repparttar 105364 sample of repparttar 105365 hamburger, it was awful. The young woman who handed it to me saw my reaction and said, "I know, it's not good. We cooked it too long in repparttar 105366 microwave, that's why. It got dried out."

And there she was standing in front of her microwave which was in front of a bin of hundreds of repparttar 105367 frozen patties.

MARKETING TIP: What was she thinking?

4. Today is June 13th. I have a son who's a wonderful father. The 15th is Father's Day, but also repparttar 105368 birthday of his daughter, so Father's Day slipped my mind.

This evening I received an email offering me last minute gifts for Father's Day.

MARKETING TIP: Anticipate your consumer's needs, meet them, and make it easy for them to spend their money with you.

5. Today I received a post card from a dentist saying "Since purchasing Dr. Feelgood's practice last year I have not had repparttar 105369 pleasure of meeting you." It went on to offer me an exam and 3 xrays free if I'd come on in.

MARKETING TIP: Keep after possible consumers in a tasteful way.

6. Last week my realtor came over to talk about my house which is on repparttar 105370 market. He said, "You got new carpeting, a new roof, it's spotless, it shows well, everything's repaired, best school district, new landscaping ... What else can we do to make it sell?"

COACHING TIP: When a painful conclusion must be drawn (lower repparttar 105371 price), set it up so repparttar 105372 customer draws that conclusion.

7. I threw out repparttar 105373 box my new cell phone came in and then found out I needed that bar code for repparttar 105374 $50 rebate. I called repparttar 105375 phone manufacturer and they said there was nothing they could do about it. No bar code, no rebate. I said "Then I don't want this phone. Where repparttar 105376 address I can mail it to?" She said "Okay, how about if I deduct $50 off your first phone bill?"

Create a Compelling Vision for Your Business

Written by Caterina Rando

I ask you a very important question: Do you have a vision—a Technicolor snapshot in your mind of what your ideal life looks like? If not, create one. Not a goal; goals come later. Visions are more powerful than goals because visions have an emotional component. When you see a picture, it evokes emotion—involving your heart, not just your head. This is far more powerful than only writing down an idea.

For example, if you were to say, "I want a bigger house," that is a good goal. However, that simple statement by itself is not significant—not strong enough to get you to figure out everything you need to do, to support you through sacrifice, to get you to take risks, to have you learn new skills to overcome your "friends" telling you to forget about it.

If, instead, you create a compelling vision in which you see yourself standing in front of your yellow house with a two-car garage on a sunny street lined with trees, with a rose garden in front and a lemon tree and hammock in repparttar back, and with a chef’s kitchen and master bedroom with a view of repparttar 105357 ocean, you now have an idea that is not only in your head; it is in your heart, too. That is where repparttar 105358 motivation happens; that is where your desire lives, and that is where you will connect with your internal power—the power that will pull you through all repparttar 105359 challenges you have to address to create your compelling vision.

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