10 Surefire Ways to Add Sizzle to Your Brochures

Written by Shannon Cherry, APR

Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimaterepparttar skills and resources necessary to publish attractive and effective materials.

"Most people forget a brochure is important because it represents you torepparttar 108044 world and reflects your image," says Cherry, president of Cherry Communications, a public relations and marketing firm that helps businesses, entrepreneurs and nonprofit organizations be heard.

"Butrepparttar 108045 best brochures do more than impress," she says. "Effective copy and design can intrigue, inform, convince and capture customer business just as an effective salesperson does. Brochure effectiveness is linked to an audience-appropriate marketing strategy that drivesrepparttar 108046 design process."

Cherry sharesrepparttar 108047 following top ten list of hints can help your brochure put its best foot forward:

1.Keep headlines short. According to studies, headlines with fewer than ten words get more readership. 2.Focus your headline on your target audience. Show a picture of your target group and make surerepparttar 108048 headline hasrepparttar 108049 groups description in it. For example: If you are targeting moms, uses a headline like, "Moms Know Best."

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

Written by Karon Thackston

by Karon Thackston © 2004 http://www.copywritingcourse.com

It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” byrepparttar powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google AdWords. The first is gettingrepparttar 108043 right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.

Mark Twain said it best. “If I would have had more time, I would have written you a shorter letter.” The point… it takes much more skill, and much more time to write short copy than long copy.

Let’s go throughrepparttar 108044 process together and I’ll show you a few tricks ofrepparttar 108045 trade that have brought me AdWords click through rates of 7.1%, 8.0%… even 25%.

Step One – You would be very wise to either use a benefit or an end result in your headline. In order to do this, you’ll have to be aware ofrepparttar 108046 difference between features and benefits. Start by making a list. I’ll userepparttar 108047 example of an online shoe store.

Here are a few features:

·huge inventory ·wide selection of sizes ·discounted prices ·free shipping

And here arerepparttar 108048 benefits associated with those features:

·hundreds of styles to choose from ·hard-to-find sizes in stock ·save money ·free shipping (costs nothing extra)

Step Two – Know what your customers are looking for. YOU may feel that one benefit outweighs another. However, your customer might feel differently. Be sure you understand what is important to your customer before writing your headline and your ad. You have no room to waste so it is vital that you find a so-called nail and hit it right onrepparttar 108049 head.

Step Three – Work in your keywords. There tends to be a greater click through rate on search results that userepparttar 108050 exact keyphraserepparttar 108051 surfer types in. The same holds true for Google’s AdWords program.

Whilerepparttar 108052 following have by no means been researched, we’ll assume that some optimum keywords for our shoe store are: women's shoes and sandals. We’ll want to include these in our ads.

Step Four – Start big and narrow it down. Begin by writing a few sentences or a paragraph about what you’d like your customer to know. Perhaps:

You’ll find everything you’re looking for in one place! Hundreds of styles to choose from including hard-to-find sizes in stock. You’ll save lots of money because our regular prices are far below that of other stores. Plus shipping is always free – regardless ofrepparttar 108053 amount of your purchase. Check out our excellent selection of women's shoes and sandals.

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