1. Place testimonials for your ezine on your site.
Your testimonials will help you to increase your circulation by showing your visitors how your ezine has helped your subscribers.
2. Give your visitors chance to see what your ezine is all about before subscribing.
For instance, you could provide an archive of your past issues on your site or you could make a sample issue available by autoresponder.
3. Write articles.
Your articles will increase your subscriptions by showing people that are unfamiliar with your ezine what kind of valuable content they can expect from you.
Promote your articles by submitting them to article directories, article announcement lists, and also to ezine publishers directly.
4. Swap articles with other ezine publishers and webmasters.
Publish other ezine publishers' articles in your ezine in exchange for those publishers running your articles in their ezines.
This can help you to successfully increase your subs by getting your articles run in targeted ezines on a regular basis.
You can also participate in ad swaps where you post other publishers' or webmasters articles on your site in exchange for them doing same for you.
In addition, to helping you get more subscribers, these swaps can help you to keep your site updated with new content and increase your search engine rankings by increasing number of reciprocal links you have.
5. Add bonuses for subscribing to your ezine.
Your bonuses will help you to successfully get more subscribers by giving your visitors an incentive for joining your ezine.
Increase value your visitors place on your bonuses by adding an honest dollar amount to them, by telling your visitors benefits they provide, or by telling your visitors how many people have already received them.