Here are 10 points that one should keep in mind when trying to generate income from an online home based business.

1. Customer need

Find out who is your hot target market. And promote them your products or services. But promote products or services that they need or want. There is an easy strategy that you can use, to find out what your market wants. The idea is to visit as many discussion groups or forums. Select forums that your hot target group visits. Check-up what is being asked all time. Another idea , would be to read best seller list. This too is an excellent way to find out what people want and need. Below are a few Discussion Forums that you can visit: http://www.bizweb2000.com/wwwboard http://www.ablake.com/cgi-bin/index.cgi http://www.primeprofits.com/wwwboard http://www.free-publicity.com/cgi-bin alk.cgi

2. Headlines

Let me ask you a question. When reading newspaper or browsing through books, what do you read first especially when you are in a hurry. You guess it right, headlines. Do you know that your online visitor is also in a hurry? In many countries they have to pay high rates for their Internet connections. And when they reach your website, they will look for what attracts them. And if your headline on your website or ezine is compelling, they will stop to read further. To read some famous headlines , check out : http://www.global-ibiz.com/extra/headlines.htm

3. Keep Visitor / Reader focused

All of us at times have tendency to focus on ourselves. Our minds dwells on, what we want to say, what prospect would think about us, what we are going to have for lunch etc etc. The hard fact is that, your online visitor is not interested in anything that does not benefit him/her. Your prospect has many things on his/her mind too. For instance he/she has fears, weakness, concerns, needs.Remember all these when trying to promote your products.

4. Dealing with a Real Person

We are not dealing with computers or gigabytes. You and I are real people using Internet as a vehicle to relate, discuss, improve and if opportunity arises , to even sell our products and services online. For anyone who has been sincere all their lives offline, don't change, be same person online. Online or offline Golden Rule still applies. With some exceptions, treat people way you would like them to treat you.

5. Your visitors need to be reminded

Every 7.7 seconds someone in United States turns 50.

The 50+ population controls more than $7 trillion in wealth and is responsible for 50% of all discretionary spending. It purchases 41% of all new cars, buys 80% of all luxury travel, and is 30% more likely to purchase products online than younger users.

Yet, internet marketers often miss this rich potential market.

Perhaps they don't think older people are on web. However, older adults are often more "wired" than we think. Many seniors are coaxed into going online by their children or grandchildren. But, once they have logged on, many become eager Internet users. Plus, internet use is high among those over 50 who work and have college degrees.

Indeed, this group is more likely than younger Americans to be online on a typical day. Wired seniors say it has helped them connect better to loved ones and makes it easier to get information.

So, how do you reach them? First, recognize that over 50 crowd are not all alike. They are more diverse than any other market segment, spanning those at peak of their careers, to active, independent seniors, to elderly in need of care.

Here are some clues to communicating with and ultimately selling to new mature market.