10 Successful Strategies For Profitable Sales Letters

Written by Grady Smith

1) Start with a headline. Right up front give your products strongest benefit. Make a promise in your headline, and then explain howrepparttar promise and benefits work torepparttar 129721 customers potential inrepparttar 129722 body of your sales letter.

2) Tell a story. Give a little of yourself in your sales presentation. Letrepparttar 129723 reader know you, your hopes and dreams. Sharerepparttar 129724 disappointments you encountered alongrepparttar 129725 way, and divulge how you overcame them. Nothing endears a reader and turns them into a customer quicker than knowing who they’re handing their money to.

3) Sell your product hard. Grab your products best benefits and assemble them into easy to skim exciting mini bulleted headlines. I’ve often purchased products online after readingrepparttar 129726 first three benefits and seeing one or two I need.

4) Giverepparttar 129727 reader something to think about. Present them with questions that keep them interested and make them think. “Are you ready to take your business torepparttar 129728 next level”? “Are you willing to invest in your financial future?” “Can you really afford to walk away from this offer”?

5) Sell your product with confidence. Assume that anyone with any sense is going to buy your product. Use phrases like “With your order today.” This is an assumptive phrase. Everyone wants to act like they know what’s going on, and some will even feel wrong not havingrepparttar 129729 product because your sales letter presents it like there’s no other option for them.

The Easiest Way to Write Anything

Written by Joe Vitale

You've got something to say. You know it. Your associates know it.

But you don't regard yourself as "a writer."

How are you going to express your wisdom?

How will you communicate your thoughts?

Yes, you can followrepparttar path of J.Paul Getty, Lee Iaccocoa, and Donald Trump and hire someone to write your words. That works. (And I'm available should you want to talk about hiring me as your ghostwriter.) :)

But there is an easier way.

I call thisrepparttar 129720 "two step" because that's all there is to it.

Here'srepparttar 129721 secret in a nutshell:

Step one is state your principle. Step two is illustrate it.

Pretty simple dance routine, right? Yet you can use this method to write ANY type of nonfiction---whether it's your life story, a school paper, an executive brief, or a full length scholarly book. (Actually,repparttar 129722 scholars sorely need this method. They're too stuffy!)

I was reminded of this method while reading a book fromrepparttar 129723 1940's. I noticed that throughoutrepparttar 129724 bookrepparttar 129725 author would make a statement and then illustrate it with a story. The more I thought about it, I felt this wasrepparttar 129726 easiest way to write anything.

Here's how it works:

1. Make a list ofrepparttar 129727 ideas you want to communicate. Pretend these are laws, rules, insights, commandments, theories, or whatever will work for you. What you're looking for is a list of messages. For example, I was working with a Houston body-mind therapist and I told him about this method. I said, "One of your messages is that people can have whatever they want, as long as they aren't attached to how they get it." He nodded. "Another message of yours is thatrepparttar 129728 energy we put out isrepparttar 129729 result we get." He nodded again. "Those are your key points," I explained. "Write those down. That's easy. All you do is pull out a sheet of paper or turn on your laptop, and just jot downrepparttar 129730 ideas you want to get across."

2. Now all you do is illustrate every point with three stories. This is what I liked about that book fromrepparttar 129731 forties. The author made a statement, then illustrated it with a story that maderepparttar 129732 statement come to life. "You have all kinds of stories to share," I reminded my therapist friend. "For every point you make, support it with a story. Maybe tell how someone achieved a breakthrough following your main point. This reinforces your point and makes it easier to understand."

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