2) Tell a story. Give a little of yourself in your sales presentation. Let reader know you, your hopes and dreams. Share disappointments you encountered along way, and divulge how you overcame them. Nothing endears a reader and turns them into a customer quicker than knowing who they’re handing their money to.

3) Sell your product hard. Grab your products best benefits and assemble them into easy to skim exciting mini bulleted headlines. I’ve often purchased products online after reading first three benefits and seeing one or two I need.

4) Give reader something to think about. Present them with questions that keep them interested and make them think. “Are you ready to take your business to next level”? “Are you willing to invest in your financial future?” “Can you really afford to walk away from this offer”?

But you don't regard yourself as "a writer."

How are you going to express your wisdom?

How will you communicate your thoughts?

Yes, you can follow path of J.Paul Getty, Lee Iaccocoa, and Donald Trump and hire someone to write your words. That works. (And I'm available should you want to talk about hiring me as your ghostwriter.) :)

But there is an easier way.

I call this "two step" because that's all there is to it.

Here's secret in a nutshell:

Step one is state your principle. Step two is illustrate it.

Pretty simple dance routine, right? Yet you can use this method to write ANY type of nonfiction---whether it's your life story, a school paper, an executive brief, or a full length scholarly book. (Actually, scholars sorely need this method. They're too stuffy!)

I was reminded of this method while reading a book from 1940's. I noticed that throughout book author would make a statement and then illustrate it with a story. The more I thought about it, I felt this was easiest way to write anything.

Here's how it works:

1. Make a list of ideas you want to communicate. Pretend these are laws, rules, insights, commandments, theories, or whatever will work for you. What you're looking for is a list of messages. For example, I was working with a Houston body-mind therapist and I told him about this method. I said, "One of your messages is that people can have whatever they want, as long as they aren't attached to how they get it." He nodded. "Another message of yours is that energy we put out is result we get." He nodded again. "Those are your key points," I explained. "Write those down. That's easy. All you do is pull out a sheet of paper or turn on your laptop, and just jot down ideas you want to get across."