Remember when you were young and knew something that your brother or sister really wanted to know. Perhaps it was help with homework, or something you knew about one of their friends. They kept trying to get you to tell them. Finally you told them that you would tell them if they gave you a candy bar. You got candy bar and they got information that you knew. At that point you became an infopreneur.
An infopreneur is someone that sells information. The information can be in form of a book, article, ebook, software, CD, or video. There is no limit on type of information you could be selling. It could be grandma's favorite Thanksgiving cranberry bread recipe. It could be a story. It could be information to help someone to be successful in business, or to save time, or to have a better life. Your resourcefulness and imagination are your limitations.
Of course, you can be an infopreneur on line or off line. Lets limit ourselves in this discussion to selling information online. In doing so we will limit information format to something that can be delivered electronically, such as software, ebooks, video files, and audio files.
There are four main sources that you can use to get information products to sell online.
You can create your own product. Probably easiest to do is to write an ebook. You can do this on a word processor then generate it using a PDF generator. This will allow people to read it with a free adobe acrobat reader. There are several good free or low cost PDF generators available. If you are a programmer you can write a software program.
The advantage of creating your own product is that it is yours. You own it and control it. You can continue to make money with it for a long time. You can later modify it and sell upgrades to your original customers. The disadvantage is that it takes time to create product. A software program can take an especially long time to create and test.
The second method is related to first. It is to find someone that has already created a product, but is not marketing it. Perhaps they don't have time or don't know how to market it. In this situation you could work out a joint venture with them where you receive rights to market products and give them royalties. These deals are not always easy to find, however when you do find one it can be very rewarding.
The third method is to become an affiliate. There are thousands of affiliate programs on Internet. There are several thousand available through ClickBank marketplace. If you use any start page exchanges you will soon find many others. The trick is to choose a good program. Commission rates can very from 10% to 75%. The products can vary from mediocre to excellent.
The advantage of an affiliate program is that you can be up and running with it in just a few minutes. Most give you a site to promote. Many give you banners and pre-written ads to help you.
Most affiliate programs are free to join, so you are getting a product to sell at no cost.
The fourth way to obtain information products to sell is to buy resell rights to a product. This could be costly. It can also be very profitable.
Often when you buy resell rights you are given code for a sales page for product. If you already have a domain you can park this new site there, otherwise you can use one of many free hosting services. You are at liberty to change sales web site in any way you want. You can make it look different from web sites of all other people that bought resell rights. Make it unique and add your personality to it.