1. You could offer your potential customers a free sample of your product. If sample proves what you claim, there is a high chance they will buy it.

2. You could give your potential customers a free trial of your product or service. Tell them you won't bill them for 30 days.

3. You could offer your potential customers a rebate after they buy your product or service. They will feel they are getting a good deal.

4. You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with three easy monthly payments.

"I saw this neat whatever. Do you think I can make money selling it?"

"I like idea of multiple income streams. How do I do this?"

"I haven't much time. What's easiest way to start?"

"If I read this book and follow plan in it, will I do okay?"

You can't make significant bucks selling "whatever" without a site that works. The same is true of building multiple income streams. As to time, if you haven't got it, there's no place to start, easy or otherwise.

The Real Challenge

The last question above is one toughest to answer. Say a fellow buys a book, then reads it. Assuming it offers a good approach, can he expect to succeed with plan suggested?

Possibly, but there's a point here that is being ignored. Infoproducts explaining how to succeed on Web are generally sold with implication that this product makes it easy to succeed. But is it so?

A bit of common sense brings a definitive answer quickly. First, if it was easy to succeed online, anybody could do so. Second, there's a difference between reading about an idea and implementing it.

Implementing Even A Simple Idea May Not Be Easy

I love Joe Robson's book, "Make Your Words Sell." (Click here for my review. It's best approach I've seen to producing great ad copy for Web. I've read it four times now, made voluminous notes, and have produced half a dozen pages seeking to follow Joe's methods. I haven't got it yet. And I am not likely to get it soon. I did not expect otherwise.

Suppose you took Geometry in high school. Suppose you really understood it, that you even got an A. Does this mean you are prepared to teach subject? Not at all. It only means you have essential tools with which to continue your study of mathematics. Further, if you do continue, you will learn even more about Geometry.

There is no book, teacher, or consultant that can provide you with experience required to build a successful online business. Quite contrary. You'll need to understand contents of many books. You'll want all quality input you can get. And all must be internalized so that you can effectively implement what you have learned.

The Wrong Question