There are two tactics that you have probably heard a lot of these days: AFFILIATE PROGRAMS and OPT-IN EMAIL. No doubt these are two POWERFUL tools of generating online income and sales. There is a catch though... they only work if you are ALREADY getting necessary traffic to your web site.
So, like all other new e-business owners, you must be stressing over ways to get, not JUST traffic to your website, but TARGETTED TRAFFIC! Really, it is simpler and cheaper than you think! The key is to FOCUS your efforts. Don't try and do everything at once. Take one step at a time. This way you will get BETTER results.
METHOD 1: Advertise in Newsletters and E-Zines
Carefully choose which newsletters and e-zines you wish to purchase your ad space with. Choose ones that have subscribers that match or almost match your target market. They must be people who could potentially be your customers. Choose ones with a medium to large subscriber-base. This way you will get you investments worth. Take note of where your ad will be placed. It could be at top, middle, bottom...anywhere in newsletter. The best spots are at top of newsletter and on a page where readers are most likely to spend most of their time at. Also take note of other ads that might be surrounding yours. You don't want to place your ad next to a competitor's. This will lessen your chances of potential clicks. The size of your ad also influences location of your ad.
METHOD 2: Use Keywords and a Crawler Page to Secure that Top Spot in Search Engines
Your target market will NEVER find your web site if you have been using WRONG keywords! Search engines look for them in your Title Tags, Meta Tags, and body of your text when ranking and categorising your web site.
When choosing keywords, be sure not to choose words that are highly competitive like business, books, software. These are too generic and will make it super difficult for you to secure that top spot! In order to find TARGETED keywords that are suitable for YOUR web site, sit down and have a good and long think of what someone looking for your site might type into search engines. Remember, no one knows your business more than YOU! Ask around; ask your family and friends what THEY might type when looking for your product or service. Be SPECIFIC yet GENERAL. For example if your site offers services to help businesses go online, you might use following keywords: online business, online businesses, start online business, online business help, online business services etc. Use as many variations of your keywords as possible and include your company name and region if applicable. Also, study what keywords your competitors are using on their web sites.
Most search engines like Alta Vista and Yahoo ask that you submit just one URL and that they will follow all links and find rest of pages in your web site. You can make it easier for them by creating a page called a CRAWLER PAGE with links to all of most important parts of your site and submit that instead. Thus, ensuring that right pages will be noticed.