Here are 10 ways to expand your subscriber list:
1. Keep your subscription form easy to find on every web page. Preferably, add it on your navigational bar. If form is to large for bar or page, add a hyperlink and send them to a popup or a separate page so that previous page on your site doesn't disappear. It is easy for them to return.
2. Not only must form be easy to see, it also needs to be easy to read. Label each field. I've seen a few where I didn't know what to enter. Be kind to computer readers suffering from dry eyes, make font large and easy to read.
3. Do you write your own ezine articles? Add a "please subscribe here line to your byline. Begin line with a benefit they get from subscribing and then add a few invitational words along with a URL hyperlink. Example: "Learn more about this topic. Subscribe to [name of your ezine] by visiting...."
4. Generally, people are impulse buyers. So, give them that impulse. Give away a free ebook. Instead of letting them see that ebook is free. Regularly charge for eBook. Six dollars is a good price, just explain them that it is a limited special offer.
They will perceive it even more valuable when there is a price connected to it. An example of wording could go like, "Normally this ebook sells for $6 at [your web site URL or even a middle man ebook site]." Always give them a reason why you are giving it to them free. Make reason believable.
5. Do you belong to networking groups, or attend other events? Invite everyone you meet if they would like to register for your ezine. Give them a story about free, but not so free, ebook offer. Always, make this offer limited. In fact, have a list of these free but-not-free ebooks, written either by you, affiliates, or from resale right products. Move them around. Put one on calendar for January through December and then repeat them next year. Then in third year, change it. Also, share with them how easy it is to opt-out if they don't like ezine and they can keep ebook.
6. Don't stop at networking groups, contact trade or professional organizations you do or don't belong to that have a high percentage of your type of readers. Ask for membership list. Look for people you have identified as your gatekeepers (people that know lots of others in your target market). For accountants, it's lawyers and bankers. Call them and introduce yourself. Ask if they could recommend your ezine to a few of their friends. You can also attend their networking events and ask, ask, ask.