10 Secrets For Writing Killer Complaint Letters

Written by Shaun Fawcett, M.B.A.

10 Secrets For Writing Killer Complaint Letters

Complaint letters aren't always fun, but sometimes they need to be written. Often, if people don't complainrepparttar problem agency (i.e. company or government) won't even know thatrepparttar 129754 problem even exists. Here are 10 strategies for writing complaint letters that I have developed that are guaranteed to get you attention and action.

1.Write torepparttar 129755 senior person responsible. It is important that you getrepparttar 129756 name and detailed mailing address of a very senior person responsible forrepparttar 129757 product or service that you are complaining about. I generally try to write torepparttar 129758 V.-P. level. Never go below Director level if you want a serious response. Name and address information can be obtained fromrepparttar 129759 organization's Web site or by callingrepparttar 129760 company and asking forrepparttar 129761 name and title ofrepparttar 129762 senior person who you should write to.

2.Don't send an e-Mail. When it comes to sending a serious complaint to a company, don't send an e-mail, regardless of what it may say on their Web site. E-mails are usually handled dismissively by low level "customer service" people. If you want serious attention and action,repparttar 129763 formal written complaint letter isrepparttar 129764 only way to go. (yes, by snail mail!). When it arrives inrepparttar 129765 V.-P.s office, it triggers a bureaucratic process that ensures that repparttar 129766 right people will see your letter, and will act on it.

3.Keep it as short as possible. Preferably no longer than one page, two atrepparttar 129767 most. When drafting a complaint letter there can be a tendency to go on and on just to make surerepparttar 129768 recipient getsrepparttar 129769 point. Keep it as short as possible, but without dilutingrepparttar 129770 facts of your message too much.

4.Give it a heading for identification. Place a heading atrepparttar 129771 top ofrepparttar 129772 letter with information that repparttar 129773 company or agency will relate to, such as your account number or customer number. Make it easy for them to find you on their computer filing system.

5.Clearly explainrepparttar 129774 situation. Make sure that you give all ofrepparttar 129775 specific details needed so thatrepparttar 129776 company/agency can verify your claim without you having to get into an endless game of telephone tag with them. Include specific dates, times and places, as well asrepparttar 129777 names of people you dealt with. If you're not sure of these when composingrepparttar 129778 letter, call them back and ask forrepparttar 129779 specifics. (You don't have to say it's for a complaint letter).

6.Use a positive and respectful tone. I have found thatrepparttar 129780 best approach is to use a positive upbeat tone. Remember, you are writing to a senior person who probably sympathizes with what happened to you. Your tone should convey repparttar 129781 message that you arerepparttar 129782 innocent victim and you understand thatrepparttar 129783 company wouldn't have done such a thing deliberately.

Does this Headline "Grab" Your Attention?

Written by David McKenzie

If you are reading this first sentence thenrepparttar answer is yes.

You see,repparttar 129751 objective ofrepparttar 129752 headline is to getrepparttar 129753 reader to keep reading.

Whether it’s an article, a sales letter, an ezine ad or just repparttar 129754 subject heading in an email,repparttar 129755 objective ofrepparttar 129756 headline is to getrepparttar 129757 reader to read more than justrepparttar 129758 headline. To readrepparttar 129759 next ‘bit’.

So what makes this headline an attention grabber?

Let’s look at 4 points within this headline that makes it “grab”repparttar 129760 readers attention.

1. Ask a Question

If you ask a question in your headline thenrepparttar 129761 reader is inclined to want to answerrepparttar 129762 question themselves. The reader is intrigued. This promptsrepparttar 129763 reader to read on. Asking a question is one ofrepparttar 129764 best ways to ‘grab’repparttar 129765 attention.

2. Use Inverted Commas

Use inverted commas around a single word as I have done, or around a group of words orrepparttar 129766 whole headline. The inverted commas themselves actually highlight something thatrepparttar 129767 reader can latch on to. If you had 10 headlines and 1 had inverted commas around it, then it’s more likely it would berepparttar 129768 most read headline.

There is another benefit to using inverted commas aroundrepparttar 129769 whole headline. It often means that in an alphabetical list of headlines you will be nearrepparttar 129770 top. This is because inverted commas come beforerepparttar 129771 letter “A”.

3. Capitalizerepparttar 129772 First Letter of Each Major Word inrepparttar 129773 Headline

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