10 SHORT MARKETING QUOTES TO ADD PUNCH TO YOUR EZINE, NEWSLETTER OR WEBSITE

Written by Noel Peebles


1. Marketing “You can haverepparttar best product or service inrepparttar 121333 world, but if people don't buy - it's worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 2. Change In Business “Without change a business will become sluggish, even bureaucratic. It will lose its sharp edge and become slow at making decisions and taking action. It will avoid any situation that might hold evenrepparttar 121334 slightest element of risk. I’d love to compete with a company like that!” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 3. Markets “Make no mistake; there are literally thousands of potential tightly niched markets out there. Markets abound! Your first job is to find one, and discover what it isrepparttar 121335 market wants. Then, and only then, do you consider what kind of products or services you might be able to supply to that market.” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 4. Needs/Wants “If only searching for ‘needs’ motivated us humans, then our world would not have advanced beyond a primitive state of hunting and gathering. Progress comes from our "want" for more and better things.” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 5. Market Positioning “What'srepparttar 121336 ONE WORD or phrase that comes to mind when customer's think of your business? Is it service, price, selection, convenience, quality or something else? Do you really "own" that word or phrase inrepparttar 121337 customer's mind?” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 6. Market Positioning “Positioning isrepparttar 121338 marketing tool that helps prospects and customers identify what's unique about your product, service or company. Use positioning to give your advertising purpose, to give it a message, and to give itrepparttar 121339 appropriate tone. Then and only then, are you on your

Time IS Money -- Stop Wasting It

Written by Mike McBride


A while back I was mentoring a woman who happened to be on my first level in a multi-tier affiliate program. She was a single mom with a low-paying job, trying to earn some money online to make ends meet, so I was giving her a little extra time and attention. After reworking an ad for her and sending her some suggestions as to how and where to use it, I didn't hear from her for several days. I emailed her again to see howrepparttar reworked ad was working. Her reply? She hadn't even openedrepparttar 121332 first email because she was buried in emails fromrepparttar 121333 various "paid to read" email programs she belonged to. She was spending so much time reading emails for pennies (or less) each, that she had no time left to make any real money! When she said that she didn't want to give up on those programs, she no longer had a mentor either.

Reading countless emails for pennies is notrepparttar 121334 only way to waste time *not* earning decent money online. Here are a few more things to avoid.

1) Joining *too many* affiliate programs

There are lots of good affiliate programs out there, with many excellent products and services to promote. Many people earn a healthy full-time or supplemental income doing nothing but promoting affiliate programs. So why do most people fail to make any real money at it? Because they join practically every affiliate program they come across, and then dilute their efforts by trying to promote them all, or become paralyzed byrepparttar 121335 sheer number of choices and don't work any (or most) of them.

The cure: limit yourself to no more than a handful of programs, at least to start. Of those, pick one to start with. Focus your efforts on promoting that product or service until you begin to see results -- sales, signups, whatever produces income in that program. Then repeatrepparttar 121336 process withrepparttar 121337 next program you chose, and thenrepparttar 121338 next, and so on. Pretty soon, you're an affiliate earning machine! (Forgive me.)

2) Using "canned" ads

Practically every affiliate program comes with a supply of pre- written ads for affiliates to use, and practically every affiliate uses them. The result? Repeated viewing ofrepparttar 121339 same ads over and over again causes potential prospects to become immune torepparttar 121340 offering. Heck, they become so immune to them that after a while they don't even see them. (And to be honest, some ofrepparttar 121341 canned ads are so *bad* that even on first viewing, potential prospects don't respond to them anyway.) You can waste your time posting them, but few people will waste *their* time reading them.

The cure: write your own ads. (Forgetrepparttar 121342 "I can't write" excuse. If you can talk, you can write - period. Get over it.) There are plenty of resources online to teach you how to write effective ads, and many of them are free. Another free way to learn to write ads is to read and study ads written byrepparttar 121343 pros. (Most advertisers and copywriters keep a "swipe file" of profit- pulling ads written by others. They don't copy them, but simply refer to them when they are in need of ideas or inspiration.)

How to write ads is beyondrepparttar 121344 scope of this article, so I'll just say this: Be bold, be different, and be honest. And then test, test, and test some more. And if you really, really, really can't do it yourself, then hire someone to do it for you. You're in business, right? So invest a little in your success. (Note: some affiliate programs require you to submit your original ads to them for approval before running them, so check your affiliate agreement first.)

3) Promoting "company" or "replicated" web pages.

Most programs provide their affiliates with their own company web page or affiliate url to promote. And most (unsuccessful) affiliates rush to promote these urls to their safelists (ugh) and post these company web pages onrepparttar 121345 hit exchanges like No More Hits, StartBlaze andrepparttar 121346 like. And just as withrepparttar 121347 canned ads, web surfers see these same pages over and over so often that they become immune to them. Yup, BuildReferrals again. CashEvolution. MoneyMailer. Again and again, ad-nauseum. Look, company-supplied web pages have their place, but advertising isn't it, so stop wasting your time humping them.

The cure: Create your own web page to promoterepparttar 121348 affiliate program. As Dr. Ken Evoy (ofrepparttar 121349 acclaimed 5 Pillar Affiliate Program, SiteBuildIt!, Make Your Site Sell, etc.) teaches so well, your job as an affiliate is to *pre-sell* your prospects onrepparttar 121350 product or service you're promoting, and then passing them on torepparttar 121351 company site for them to "closerepparttar 121352 sale." Everything you need to know about this process is covered extensively inrepparttar 121353 "Affiliate Masters" ebook provided as a bonus for subscribing to Marketing-Mentor. Enough said.

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