A while back I was mentoring a woman who happened to be on my first level in a multi-tier affiliate program. She was a single mom with a low-paying job, trying to earn some money online to make ends meet, so I was giving her a little extra time and attention. After reworking an ad for her and sending her some suggestions as to how and where to use it, I didn't hear from her for several days. I emailed her again to see how reworked ad was working. Her reply? She hadn't even opened first email because she was buried in emails from various "paid to read" email programs she belonged to. She was spending so much time reading emails for pennies (or less) each, that she had no time left to make any real money! When she said that she didn't want to give up on those programs, she no longer had a mentor either.Reading countless emails for pennies is not only way to waste time *not* earning decent money online. Here are a few more things to avoid.
1) Joining *too many* affiliate programs
There are lots of good affiliate programs out there, with many excellent products and services to promote. Many people earn a healthy full-time or supplemental income doing nothing but promoting affiliate programs. So why do most people fail to make any real money at it? Because they join practically every affiliate program they come across, and then dilute their efforts by trying to promote them all, or become paralyzed by sheer number of choices and don't work any (or most) of them.
The cure: limit yourself to no more than a handful of programs, at least to start. Of those, pick one to start with. Focus your efforts on promoting that product or service until you begin to see results -- sales, signups, whatever produces income in that program. Then repeat process with next program you chose, and then next, and so on. Pretty soon, you're an affiliate earning machine! (Forgive me.)
2) Using "canned" ads
Practically every affiliate program comes with a supply of pre- written ads for affiliates to use, and practically every affiliate uses them. The result? Repeated viewing of same ads over and over again causes potential prospects to become immune to offering. Heck, they become so immune to them that after a while they don't even see them. (And to be honest, some of canned ads are so *bad* that even on first viewing, potential prospects don't respond to them anyway.) You can waste your time posting them, but few people will waste *their* time reading them.
The cure: write your own ads. (Forget "I can't write" excuse. If you can talk, you can write - period. Get over it.) There are plenty of resources online to teach you how to write effective ads, and many of them are free. Another free way to learn to write ads is to read and study ads written by pros. (Most advertisers and copywriters keep a "swipe file" of profit- pulling ads written by others. They don't copy them, but simply refer to them when they are in need of ideas or inspiration.)
How to write ads is beyond scope of this article, so I'll just say this: Be bold, be different, and be honest. And then test, test, and test some more. And if you really, really, really can't do it yourself, then hire someone to do it for you. You're in business, right? So invest a little in your success. (Note: some affiliate programs require you to submit your original ads to them for approval before running them, so check your affiliate agreement first.)
3) Promoting "company" or "replicated" web pages.
Most programs provide their affiliates with their own company web page or affiliate url to promote. And most (unsuccessful) affiliates rush to promote these urls to their safelists (ugh) and post these company web pages on hit exchanges like No More Hits, StartBlaze and like. And just as with canned ads, web surfers see these same pages over and over so often that they become immune to them. Yup, BuildReferrals again. CashEvolution. MoneyMailer. Again and again, ad-nauseum. Look, company-supplied web pages have their place, but advertising isn't it, so stop wasting your time humping them.
The cure: Create your own web page to promote affiliate program. As Dr. Ken Evoy (of acclaimed 5 Pillar Affiliate Program, SiteBuildIt!, Make Your Site Sell, etc.) teaches so well, your job as an affiliate is to *pre-sell* your prospects on product or service you're promoting, and then passing them on to company site for them to "close sale." Everything you need to know about this process is covered extensively in "Affiliate Masters" ebook provided as a bonus for subscribing to Marketing-Mentor. Enough said.