10 Reasons Why an Online Business FailsWritten by E K Gann
Surveys and statistics show that 95 - 98% of business online fails. What is new? This figures is equally true to any other forms of business, offline or online. Here is a list of reasons, if not mistakes, you can avoid what most online business owners made when they first try marketing on internet. 1.Being scammed. It is easy to fail even before you start your business venture online; by being scammed by unscrupulous Internet experts, so called consultants, web business providers; who claims to get you started with no knowledge of your part and runs business on auto pilot later with little effort. Make sure you do, at least, a little homework and look and ask around for best deal; if you intend to let them do work for you. So going for free stuff or lowest price is not always best. Ask for references and samples if you are going to pay for their services. 2.Start from basics. Keep business startup as simple as possible. Learn as you go along. The best business concept is always in simplest form. As they say: “Kept It Simple Stupid”. 3.Choice of Product. They used to say this: Ask: “Can I sell product?”, Not same as: “Can product sell?” But choosing an appropriate product can determine success of your business. 4.Relevant Website. Just because you have a fantastic website does not mean customers will start flocking to your doorsteps. If nobody knows about your website there wouldn’t be any sale. Getting traffic to your website should be top priority for your business online.
| | Business Promotional Items - How to Stimulate Word of Mouth AdvertisingWritten by Cindy Carrera
If promotional items you give out end up in attic or shoved in back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances are, word-of-mouth advertising is stimulating your business. With media (radio, televisions and newspaper), messages can come and go. But, exposure promotional items can give equals longevity. While there is no real scientific way to measure how many impressions an item can receive in its lifetime, we know that it works and ultimately gets well over its money's worth. I used to work at a radio station that passed out license plates. We had a very fun logo- and still after ten years of being on air, they are a sought out item. We began to limit number that were handed out at live action broadcasts, and that drew people to event after event. Everywhere you drive in our area, you are sure to see a dozen or so cars with Froggy 101 license plates on commute. This may draw people to flip on station to see what's playing. With amount of impressions they get, these 'mini-billboards' sure generate more word of mouth advertising than a real billboard would, for a fraction of cost. When concerts came to town, we'd have country singers autograph them, and then either give them away or auction them off for charity. Those, which were often bought by business owners, are on prominent display in bars and pubs around area. This is just one small example of how word-of-mouth advertising can explode through a small item.
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