10 Reasons Why Your Company Needs An Effective Web Site!Written by Chris Maley
1. Be Open For Business 24 Hours A DayYour business is open to world 24 hours a day, 7 days a week with no labor costs to watch out for and a website faces no time zone barriers. 2. Reach New Markets With a Global Audience The Internet is most cost effective way to trade nationally and internationally. A website will broaden your base of customers, members, distributors or suppliers. You can generate more and more clients for your business without doing additional marketing or having to endure additional marketing costs. Today, more and more customers are making purchases through Internet. Why should you limit your business to your immediate locale when whole world may be your potential market? Thanks to Internet, it is as easy to sell halfway across world as it is to sell across street. 3. Marketing Hot Spot For The Global Economy The Internet has become marketing hot spot for global economy. Many business leaders are realizing that their organizations will thrive in this global internet economy who will grasp its importance before their competitors do. A well-designed website is not only an internet identity for your organization, it is an essential part of success and future of your company this new information age. 4. Present a Professional and Credible Image Your organization must make leap into new marketing realm if it is to be perceived as professional in today's marketplace. Today, customers, employees, and suppliers expect to be able to find and communicate with a business online. It is very much like having to be listed in yellow pages in past, if you do not have a listing, potential customers will not be able to find you and have confidence in your business over your competition. Businesses that do not have a Web presence are making a statement about their inability to embrace technology and adapt to change in today's growing technical environment. For a small business, a well-designed website is a great way of creating credibility and looking bigger than you actually are. You can look like one of big corporations at a very small cost. When one compares cost of establishing a website to what it costs to promote a business in any other traditional media (newspaper, radio, television), it is evident that a website is cheapest form of marketing ever created for audience and value it brings to your business. 5. Improved Customer Service
| | Protectionism in RussiaWritten by Sergey Talpa
The new law "Special Protective, Antidumping and Import Compensatory Measures" differs from old one by fact that it fully complies with WTO (World Trade Organization) standards. It is for first time in Russian practice that a law describes in detail what is necessary to do in order to protect Russian market and how to do it. As its authors promised, Law has turned out to be extremely concrete: it is conceived so that officials as well as participants of trade agreements will be able to find straight answers to their questions, and they should not search for any special "explanations" and "commentaries".The law provides a listing of basic concepts. Not everyone in Russia, even among lawyers, will be able to tell straight off what "dumping leverage" is, and what "dumping import" is. For majority of people it becomes a revelation, that "dumping" is not sale of foreign goods in Russia at lower prices than similar local products cost (that's what for some reason most people think) but sale of a product cheaper, than local production costs. A number of base concepts comprise such, as "the material loss of an industry" (what to understand in general under term "damage") and "serious damage " (how to calculate it), and in general a lot of other things, which are clear "in general", but very artful when officials start to build a state policy, based on intuitive understanding of such terms. For example, Law provides description of investigation concept, which should precede introduction of all protective measures against "bad" foreign goods. The Law states, that body responsible for investigation, is appointed by decision of Government of Russian Federation, and defines concrete timeframe, both for investigation, and for implementation of its results (the measures, taken according to investigation results should be approved by Government not later than 14 days after they are exposed). In case of a highly critical situation such measures need to be introduced extremely rapidly, as Government can practically instantly introduce a special tax (protective import tax) on goods that cause damage to economy. Should it be found out later, that this tax is excessively heavy; foreign trade participants will have right to be reimbursed for actual incurred losses. Such import tax cannot be effective for more than 200 days. The Law describes in detail how to establish degree of damage to Russian economy from "bad" import. Special protective measures have to be implemented in order to protect economy, Law clearly defines, what those are and in what case they should be used, for how long and what is order of their review. The main idea behind this is that such protective measures should be lifted, as soon as they fulfill their purpose. It is important not to go too far with those measures, otherwise market protection may cause more harm than good, creating with domestic manufacturer a sensation of absence of competition, that buyers will be first ones to feel.
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