10 Reasons To Survey Your Visitors, Subscribers And Customers!

Written by Larry Dotson


1. You'll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and readrepparttar content.

2. You'll find out how to improve existing products or services. This will attract new customers to buy from your business.

3. You'll find out which products or services your customers would like to see you sell inrepparttar 132065 future. This will increase your back end product sales.

4. You'll find out how to improve your customer service. This will cut down on customer complaints and how to better resolve problems.

5. You'll find out how to improve your sales letters or ads. This will increase your sales, traffic or ezine subscribers.

6. You'll find out what kind of articles or interviews they want to see in your free e-zine. This will raise your e-zine's readership.

Content is king: Enhancing web site success with original content

Written by Jon E. Dougherty


As a webmaster providing information content to an ever-growing Internet audience, you should become familiar withrepparttar expression, "Content is king!" The reason is because once youíve spent time and money building your audience and clicking off major hit counts each month, content isrepparttar 132064 one thing that will keep your visitors loyal to your site.

When I first heard that expression I disagreed: Inrepparttar 132065 new media realm ofrepparttar 132066 Internet, I believed content was secondary to web site design, ease of navigation, loading time, and a half-dozen other technical aspects.

Thatís not completely true. I have learned that what you present on your site is at least as important as how you present it (and how often), if you expect to give your visitors a reason to come back time and time again.

The good thing is that in todayís Internet world, content is readily available. Online syndication firms like iSyndicate.com [http://www.isyndicate.com] and Moreover.com [http://www.moreover.com] allow you to download JAVA script or similar HTML code for free that automatically places fresh, daily updated content on your site.

But asrepparttar 132067 Internet matures, carrying somebody elseís content and having your visitors redirected to other web sites to read that content may not be enough to sustain loyalty to your brand any longer. For instance, one thing web advertisers are looking for these days besides a mega-hit count isrepparttar 132068 amount of time surfers spend on your site. You may get 120,000 visitors a day but if theyíre only staying 2 or 3 minutes, thatís not as valuable to an advertiser as a site getting 76,000 hits per day with surfers staying as long as 8 or ten minutes.

What you should think about, then, if youíre serious about providing information content, is to consider a way to keep visitors coming to your site more often Ė then staying there to readrepparttar 132069 content you provide.

You can do that by either developing your own content in-house or by incorporating syndicated content onto your site. The former is best butrepparttar 132070 latter will do as well.

If youíre not journalistically inclined yourself, you can usually find experienced (or even aspiring) reporters and journalists who would jump atrepparttar 132071 chance to hone their craft at your site. This method would cost you little, depending uponrepparttar 132072 level of experience you were seeking to hire, and it would help keep you busy providing your visitors with that fresh content youíre after. An average payment fee for online reporters and writers is around 5 cents per word, with articles averaging about 500 to 750 words each.

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