10 Quick Steps To A Home Business Marketing Plan by BB Lee (c)2003
Did your know that without a solid marketing strategy your home based or small business will struggle to find success.
You will need a marketing plan or strategy to introduce your business to consumer market. To create a buzz about your business and keep it in consumer minds. Buzz and familiarity will create demand for your goods.
And if this is successful...consumers will line up to purchase your goods or service, leading to P-R-O-F-I-T-S.
You would be astonished at number of business owners who start a new business without a solid marketing plan in hand.
What follows are 10 tips to draft your own marketing plan quickly and easily. Adapt them to fit your business goals.
1. Research You must know who are your best customers for your business, what are their purchasing habits, their income level, education level, are they male, female, young, older, city dwellers, suburbanites, and who are your direct competitors.
2. Target Think of a unique angle or a niche to fill with your service. For example, there are hundreds of day care services in most communities. Here's an example, zero in on low income single moms with special needs children. Offering care they could not get for same price. Or you might decide to open your day care center earlier and close later in day than similar centers for parents who work long hours.
3. Details Write a detailed report of what you are offering. This will help guide you when you write classified ads or business sales letters.
4. The Competition Find out who is marketing a similar service in your community. How much they charge and their unique selling point. Determine ways toout finesse them.