10 Quick Steps To A Home Business Marketing Plan

Written by BB Lee


10 Quick Steps To A Home Business Marketing Plan by BB Lee (c)2003

(500 Words)

Did your know that without a solid marketing strategy your home based or small business will struggle to find success.

You will need a marketing plan or strategy to introduce your business torepparttar consumer market. To create a buzz about your business and keep it in consumer minds. Buzz and familiarity will create demand for your goods.

And if this is successful...consumers will line up to purchase your goods or service, leading to P-R-O-F-I-T-S.

Simple enough?

You would be astonished atrepparttar 117365 number of business owners who start a new business without a solid marketing plan in hand.

What follows are 10 tips to draft your own marketing plan quickly and easily. Adapt them to fit your business goals.

1. Research You must know who are your best customers for your business, what are their purchasing habits, their income level, education level, are they male, female, young, older, city dwellers, suburbanites, and who are your direct competitors.

2. Target Think of a unique angle or a niche to fill with your service. For example, there are hundreds of day care services in most communities. Here's an example, zero in on low income single moms with special needs children. Offering care they could not get forrepparttar 117366 same price. Or you might decide to open your day care center earlier and close later inrepparttar 117367 day than similar centers for parents who work long hours.

3. Details Write a detailed report of what you are offering. This will help guide you when you write classified ads or business sales letters.

4. The Competition Find out who is marketing a similar service in your community. How much they charge and their unique selling point. Determine ways toout finesse them.

How Do I Implement The Lease Purchase Plan?

Written by Sue and Chuck DeFiore


Well, as we have discussed in previous newsletters first you have to set up goals for yourself, both long term and short term. Donít forget these goals define how your business is run. They will determine what you do on a daily, weekly and monthly basis. The best way to do this is to picture yourself a year downrepparttar road. Close your eyes and get a mental picture of where you want to be, what you want to have, how you want to look, then open your eyes and write all that down on paper or speak into a voice recorder.

First determine how much time you will have to work on your business. If you are starting part time or spare time and think you might have 5-7 hours per week, in reality you probably will have 2.5 to 3.5 hours per week. Whenever we ask a partnering student how much time they have I always cutrepparttar 117364 time they give me in half. Why? Well because things come up, such as children, obligations, illnesses, their other job, etc. So rather than kid yourself and set yourself up for failure before you even start, be realistic withrepparttar 117365 amount of time you will have.

Once you have determined how much time you have, make up a 12 month plan. For example if you only have 3 hours per week to work, that means in a 4 week month you have 12 hours. So realistically,repparttar 117366 first month is going to be getting yourself set up. Getting your identity package done, your template letters done, your database set, your telephone script done, your research (networking, FSBO sites). You want to start collecting newspapers (remember 5 weeks and older). Your second month would be going throughrepparttar 117367 newspapers, and going on line to those FSBO sites and collecting numbers. Duringrepparttar 117368 end ofrepparttar 117369 second month (6 weeks after

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