Your ad copy can mean difference between profitable and unprofitable results from your marketing efforts. There are many ways to boost ad response. Here are ten tips to help you achieve that goal...
-- Ad Copy Tip #1:
Your headline is very crucial. Yes, headlines can even affect response to your web pages. Many copywriters spend more time on headlines than they do on all other elements of an ad combined.
The purpose of a headline is to catch your targeted prospect's eye and motivate them to continue reading rest of ad (or other type of marketing communication). If headline doesn't do its job, ad will most likely fail.
-- Ad Copy Tip #2:
Instead of trying to appeal to anyone and everyone with your headlines, they should be targeted toward prime interests of your best prospects. There is little point in drawing attention of those who have no interest in your offer.
-- Ad Copy Tip #3:
Since people tend to delay action, ad response can be improved by making special limited-time offers that encourage them to act NOW. (For sake of honesty and credibility, use a real deadline.)
-- Ad Copy Tip #4:
Your ads should include a clear "call to action," which encourages your prospects to take ACTION toward buying your product or service. Yes, make it unmistakably clear exactly what next step prospects should take in order to benefit from your product/service: place an order, request more information, or whatever next step in sales process may be.
-- Ad Copy Tip #5:
For maximum response you should constantly test and refine your ads in order to determine which approaches work best. Once you have a proven "control" ad, you should continue testing in order to increase response even further.
To test various elements of your web marketing efforts, check out my new tool that now lets you do scientifically accurate split run testing on world wide web: http://ProfitInfo.com/catalog/v4.htm