10 Proven Tips for Boosting Ad Response

Written by Marty Foley

Your ad copy can meanrepparttar difference between profitable and unprofitable results from your marketing efforts. There are many ways to boost ad response. Here are ten tips to help you achieve that goal...

-- Ad Copy Tip #1:

Your headline is very crucial. Yes, headlines can even affect response to your web pages. Many copywriters spend more time on headlines than they do on all other elements of an ad combined.

The purpose of a headline is to catch your targeted prospect's eye and motivate them to continue readingrepparttar 101145 rest ofrepparttar 101146 ad (or other type of marketing communication). Ifrepparttar 101147 headline doesn't do its job,repparttar 101148 ad will most likely fail.

-- Ad Copy Tip #2:

Instead of trying to appeal to anyone and everyone with your headlines, they should be targeted towardrepparttar 101149 prime interests of your best prospects. There is little point in drawingrepparttar 101150 attention of those who have no interest in your offer.

-- Ad Copy Tip #3:

Since people tend to delay action, ad response can be improved by making special limited-time offers that encourage them to act NOW. (Forrepparttar 101151 sake of honesty and credibility, use a real deadline.)

-- Ad Copy Tip #4:

Your ads should include a clear "call to action," which encourages your prospects to take ACTION toward buying your product or service. Yes, make it unmistakably clear exactly whatrepparttar 101152 next step prospects should take in order to benefit from your product/service: place an order, request more information, or whateverrepparttar 101153 next step inrepparttar 101154 sales process may be.

-- Ad Copy Tip #5:

For maximum response you should constantly test and refine your ads in order to determine which approaches work best. Once you have a proven "control" ad, you should continue testing in order to increase response even further.

To test various elements of your web marketing efforts, check out my new tool that now lets you do scientifically accurate split run testing onrepparttar 101155 world wide web: http://ProfitInfo.com/catalog/v4.htm

Have You Got Style?

Written by Wild Bill Montgomery

Writing Ad Copy with Style takes practice, patience and preparation.

I can't give yourepparttar practice orrepparttar 101144 patience, but I can help you to prepare!

Product Vocabulary List:

Start by building a "Product Vocabulary List". You may be asking yourself, "Whatrepparttar 101145 heck is a Product Vocabulary List?" Well, a Product Vocabulary, are actuallyrepparttar 101146 building blocks of your ad copy. When you are preparing to write new advertising copy, begin by creating a list, actually 4 separate lists.

Broken down, you should be compilingrepparttar 101147 following information that describes or relates to your product:

1. Nouns, Verbs, Adjectives and Synonyms. 2. Slang, Familiar Phrases, Cliches and Puns. 3. New Ideas and Ways to approach your product. 4. Product Facts (positive and negative).

Write down everything you can think of. Much of this material you will compile while creating, devising and defining your Advertising Strategies. Once you start using these lists in this manner on a regular basis, you'll wonder how you ever got by without them.


What's a theme? A theme isrepparttar 101148 "Punch Line" of your ad copy. Your theme could be conveyed by written, visual or oral means. It's how and where you want to go with your copy. You will most commonly notice Themes in banner advertising, but they are used in almost every form of Advertising. Most successful advertising campaigns have great themes. An advertising theme should focus on one point and be "catchy" or easy to remember. The theme will help you decide how you will get their attention and what thought they will leave with. The key is to leave a thought embedded with them. Whether it's one word or a slogan, don't let them leave without planting that one thought in their mind.

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