-- Ad Copy Tip #1:

Your headline is very crucial. Yes, headlines can even affect response to your web pages. Many copywriters spend more time on headlines than they do on all other elements of an ad combined.

The purpose of a headline is to catch your targeted prospect's eye and motivate them to continue reading rest of ad (or other type of marketing communication). If headline doesn't do its job, ad will most likely fail.

-- Ad Copy Tip #2:

Instead of trying to appeal to anyone and everyone with your headlines, they should be targeted toward prime interests of your best prospects. There is little point in drawing attention of those who have no interest in your offer.

-- Ad Copy Tip #3:

Since people tend to delay action, ad response can be improved by making special limited-time offers that encourage them to act NOW. (For sake of honesty and credibility, use a real deadline.)

-- Ad Copy Tip #4:

Your ads should include a clear "call to action," which encourages your prospects to take ACTION toward buying your product or service. Yes, make it unmistakably clear exactly what next step prospects should take in order to benefit from your product/service: place an order, request more information, or whatever next step in sales process may be.

-- Ad Copy Tip #5:

For maximum response you should constantly test and refine your ads in order to determine which approaches work best. Once you have a proven "control" ad, you should continue testing in order to increase response even further.

I can't give you practice or patience, but I can help you to prepare!

Product Vocabulary List:

Start by building a "Product Vocabulary List". You may be asking yourself, "What heck is a Product Vocabulary List?" Well, a Product Vocabulary, are actually building blocks of your ad copy. When you are preparing to write new advertising copy, begin by creating a list, actually 4 separate lists.

Broken down, you should be compiling following information that describes or relates to your product:

1. Nouns, Verbs, Adjectives and Synonyms. 2. Slang, Familiar Phrases, Cliches and Puns. 3. New Ideas and Ways to approach your product. 4. Product Facts (positive and negative).

Write down everything you can think of. Much of this material you will compile while creating, devising and defining your Advertising Strategies. Once you start using these lists in this manner on a regular basis, you'll wonder how you ever got by without them.

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