I write these tips as a reminder to myself, as well as trying to give you a little insight into wonderful world of newsletter publishing. Each of these tips below are items that I have already learned hard way and sometimes still forget. Nobody's Perfect!
1) Write What You Know:
Do world a favor, don't write about auto mechanics, if you're an art designer. Your newsletter topic should be something you have knowledge about. You may be able to fake it for awhile, but sooner or later you'll be found out. You can't operate a newsletter or any business for that fact, if you don't have background to back it up.
2) Listen to Your Subscribers:
I'm not saying that you should change your format because you have one complaint. But, if 75% of you readers don't like something, you had better make changes and pronto. Too many newsletter publishers have misguided opinion that they own newsletter. Wrong, your subscribers own newsletter. Consider them your stockholders. You may be CEO, but your stockholders should have last say. If you go against majority of your stockholders, you'll lose. Whether you agree with reader's comments, answer all emails personally, professionally and as soon as possible. Don't forget to give credit where credit is due. If a reader makes a suggestion that appeals to you, make sure that they know it. Maybe even offer them a plug in your next issue.
3) Speeling and Grammer:
That's right, it looks like crap. It only takes a minute to use a spell checker. Use it! Go through each issue with a fine tooth comb. I have on occasion forgot to use it for one reason or another, usually because I'm in a rush. I pay for it each time it happened, in way of at least one complaint.
4) Word of Mouth is a Powerful Tool:
Always..Always ask your readers to recommend your newsletter to their friends, family and co-workers. Chances are some of them will. Word of mouth is not limited to your readers either. Talk about your newsletter with friends, acquaintances and associates. Tell them what you do and how you think they would benefit from your eZine. Remember every subscriber counts, especially when it comes to advertising prices.