Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses
same URL (i.e affiliates of same program), only one with best Ad will be displayed.It is obvious that Google is trying to maximize diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing same product with different Ads. For affiliates using this system "easy way to get money with affiliate programs" is now over, since it will be practically impossible to advertise just affiliate link. Significant more effort, but also significant changes are consequence.
The following tips can help you to get maximum benefit of your AdWords Campaigns.
1) Build your own unique "landing page" for your product. Remember that 99% of Internet users are looking for Information and thus, expect unique content from your side. Include Product pictures, Product reviews and interesting content related with your product. Use illustrative images of your product, trying to keep load time of your "landing page" low.
2) Include a form allowing visitor to enter his/her e-mail address in order to get more information about product or service you are promoting. Do not sell, pre-sell. Try to build a long term "trused relationship" with your visitor. Offer free gifts or freebies to motivate your visitor to enter his/her e-mail address. Of course, consider this information confidentially. Use an autoresponder to follow-up your potential customer.
You could dedicate one e-mail to describe your product or service in detail, enhancing value for your potential customer. Explain why this product or service will add value. If you convince your prospect that your product of service will deliver desired value, you will make real customers from your prospects.
3) User Ad Groups to manage "keyword families". Each Ad Group should be dedicated only to one Keyword family, i.e. all variants of a Keyword choosen to advertise your product. Example, if your Keyword is "shoes", try an Ad Group with "Blue Shoes", "Red Shoes", "Mountain shoes" and so on. Use http://Wordtracker.com to find Keyword families. Use a high number of negative keywords to avoids clicks with no sales (i.e. -free to prevent freebies seekers to click on your ad). With time, create a good number of selected negative keywords for your campaign.
