Using a sales letter is a great way to get attention of people that might not otherwise hear about you. Sales letters can be used as copy for web sites, sent to other businesses that might have a use for your product or service, or even just distributed to individuals.
The hardest part about getting a great sales letter, though, is coming up with fast selling words to sell yourself without sounding too pushy. One way to get your creative juices flowing is to simply pick a word and run with it.
All you need to do is let go and see where your thoughts take you. It doesn't really matter where you start; all that matters is that you did!
Put your pen on paper and start writing anything that comes to mind. Don't let your critical voice take over. You're not allowed to change anything, just write first thing you think of.
Think of a blind date. It will probably be awkward, but you will find SOMETHING to talk about. Writing is exactly same.
Once you get started, words start to help you. The page will create its own rules telling you to know what to write next.
Although good writing begins with a single word, there is a little more to a sales letter than just letting words leak across a page. In past few years, many writers have found that there are certain types of openings in direct mail that are more effective than others. These work just as well for email letters and for web sites.